B2B Sales and Marketing Campaigns


B2B Sales and Marketing Campaigns

Every Solution Set is packed with insights, examples, and actionable strategies to help grow your B2B firm. Each Solution Set contains a combination of Playbooks and Point Solutions that provides you with ready-to-go tools to solve issues relevant to firms like yours.

To find out what is included in each Solution Set, you can go to each product by clicking on the More Detail button below the product description.


01 Sales Playbook

This playbook provides the framework to create a Sales Playbook for your firm. Sales Playbooks help your B2B sales team to understand potential clients, handle objections, manage different stages of the sales cycle, and achieve the right positioning and messaging. It also helps establish effective metrics and expectations for sales teams.

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02 Journey Mapping

The purpose of Journey Mapping is to tailor each individual’s experience with your B2B industry brand based on where they are as a lead or a customer.

Journey Mapping helps you to understand what crucial information should be provided at which point in the lead or customer journey.

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03 7 Ps of Marketing

  • The purpose of the 7 Ps is to strategically position a firm in the market and evaluate its presence.
  • Adopting the 7 Ps approach helps you to focus promotion, place, price, product, people, presence and
    positioning effectively
  • This tool helps you to implement and evaluate the key marketing elements of your B2B firm.

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04 LinkedIn Campaign Planning

Most sales and marketing professionals spend a lot of time crafting creative marketing campaigns to move users from one stage of the funnel to the next.

LinkedIn is often not utilized to its full capacity in amplifying a B2B firm’s brand or marketing messages.

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05 Marketing Campaign Planning

The marketing campaign planning is a powerful process to kick off marketing activities from the ground up. Marketing is a lifeblood of any business and this playbook will help marketers to increase brand value, sales and revenues for their businesses. It contains the following:

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06 Assessing Your Competitors Marketing Campaign

This playbook provides the framework to assess your competitors marketing campaigns.

Understanding you competitors and their marketing is the key to developing a differentiated and competitive strategy for your B2B firm.

Elevator pitch frameworks allow companies to clearly state what they do and why their product/service is better than the competition.

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07 Elevator Pitch

Provides a framework for developing an elevator pitch for business planning.

In order to develop a successful business strategy, B2B firms need to definitively
state what they offer and boil it down to its essence.

Elevator pitch frameworks allow companies to clearly state what they do and why their product/service is better than the competition.

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Product Category

Brand Management > Marketing Collateral & Content

The above four building blocks of growth are the foundational elements of our Growth Accelerator system.  They allow us to systematically assess and optimize various components of growth. Within each of the four blocks, there are 18 different enablers of growth.

Each of these blocks are part of an interconnected ecosystem that Company Expert leverages with these Playbooks to inject speed, alignment and accelerated growth into the DNA of your firm – Our Growth Accelerator System (GAS)TM


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