B2B Professional Services Sales and Marketing Campaigns


Every Solution Set is packed with insights, examples, and actionable strategies to help grow your B2B IT, Financial Services, or Professional Services firms. Each Solution Set contains a combination of Playbooks and Point Solutions that provides you with ready-to-go tools to solve issues relevant to firms like yours.

To find out what is included in each Solution Set, you can go to each product by clicking on the More Detail button below the product description.





Sales Playbook

Journey Mapping

7 Ps of Marketing


This playbook provides the framework to create a Sales Playbook for your firm. Sales Playbooks help your B2B sales team to understand potential clients, handle objections, manage different stages of the sales cycle, and achieve the right positioning and messaging. It also helps establish effective metrics and expectations for sales teams.

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The purpose of Journey Mapping is to tailor each individual’s experience with your B2B professional services industry brand based on where they are as a lead or a customer.

Journey Mapping helps you to understand what crucial information should be provided at which point in the lead or customer journey.

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The purpose of the 7 Ps is to strategically position a firm in the market and evaluate its presence.

Adopting the 7 Ps approach helps you to focus promotion, place, price, product, people, presence and positioning effectively.

This tool helps you to implement and evaluate the key marketing elements of your B2B professional service firm.

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LinkedIn Campaign Planning

Marketing Campaign Planning


Most sales and marketing professionals spend a lot of time crafting creative marketing campaigns to move users from one stage of the funnel to the next.

LinkedIn is often not utilized to its full capacity in amplifying a B2B professional services firm’s brand or marketing messages.

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The marketing campaign planning is a powerful process to kick off marketing activities from the ground up. Marketing is a lifeblood of any business and this playbook will help marketers to increase brand value, sales and revenues for their businesses. It contains the following:

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