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PRODUCT DESCRIPTION

Strategies for Posting On LinkedIn

$179

SKU: PP185 Categories: , , Tags: , ,

Product Summary:

Posting to LinkedIn is part art, part science, part informing, part selling – but always adding value for your followers. This is the definitive guide to posting on LinkedIn, in this playbook, you will find:

  • Best practices
  • Little know secrets
  • When to post
  • What should be posted
  • How much of the content should be yours versus 3rd party content
  • How you should sequence in your posts, and much more!

Done right, you will be position as a trusted advisor to your key prospects. Done wrong, and it will damage your brand and ability to get leads on LinkedIn. Don’t take a change download your copy today!

Time to Complete:

Posting .5 hours per week using an automated tool

Building Block of Growth:

Marketing

Other Related Enablers of Growth:

  • Persona Development
  • Value Proposition
  • Content Marketing
  • Marketing Tools
  • Marketing Process

Format:

PowerPoint

Number of Pages:

26 Pages

Impact/Effort Scoring:

SPL

Score Summary:

Developing content takes a lot of time and effort to position your firm as a trusted advisor

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LinkedIn is the most effective platform for communicating and selling to B2B prospects.

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Additional Information

WHY USE THIS PLAYBOOK

This playbook will help you better engage and connect with your audience on LinkedIn.  As a B2B firm you cannot ignore the worlds’ largest business network platform – other than your website this is the #1 place your prospects will look to assess your company.  This playbook will help you:

  • Leverage best LinkedIn practices
  • Increase your ROI
  • Grow a network of prospects

 

WHO IS THIS PLAYBOOK FOR

B2B professional service firms who are new to the LinkedIn platform. Firms that have been using the platform without much success. Marketing staff who want to focus on LinkedIn as a key way to grow their client base

HOW TO USE THIS PLAYBOOK

The playbook can be used as a standalone strategy to drive more engagement and conversions or it can be used as a component of a broader marketing strategy on LinkedIn.

The practices share should be adapted to best suit the needs of your organization and where you are from a LinkedIn maturity standpoint

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GROWTH ACCELERATOR

Product Category

Marketing > Content Marketing
The above four building blocks of growth are the foundational elements of our Growth Accelerator system.  They allow us to systematically assess and optimize various components of growth. Within each of the four blocks, there are 18 different enablers of growth. Each of these blocks are part of an interconnected ecosystem that Company Expert leverages with these Playbooks to inject speed, alignment and accelerated growth into the DNA of your firm – Our Growth Accelerator System (GAS)TM

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