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Beginning Your Campaign: Marketing Goals and Objectives
In part 1 of our Campaign Planning series, this article will discuss the importance of campaign marketing to your company’s growth and how to lay out your goals and objectives. For B2B businesses, it’s critically important to have a plan - and that includes a plan for...
Optimize Your LinkedIn Profile: How to Get Started
In this two-part series, we’re going to help you ensure that your LinkedIn profile is putting your best foot forward LinkedIn has steadily become the top social media site for business-to-business connections, lead generation, and company website visits. Users like...
Increase Sales Growth 30-50+% by Using Data-Driven Sales Segmentation
For B2B companies, one of the best ways to accelerate sales growth is to develop a robust data-driven sales segmentation approach. This process uses a defined set of criteria and data to identify the prospects most likely to purchase your product or service....
Assessing Sales Effectiveness – How to Evaluate your Sales Strategy
Every business process goes through a process of assessment and refinement over time, adding inefficiency and improving effectiveness. However, there is one area that often features less objective scrutiny other than outcomes, and that is the sales strategy. It may...
Landing Pages: Best Practices to Follow for Professional Service Firms
Want to know more about how you can create landing pages that make a lasting impression and convert customers? Keep reading because we’re going to discuss some important best practices! Everyone knows that first impressions are very important. But if you’re a...
Optimize Your LinkedIn Profile: How to Get Started
In this two-part series, we’re going to help you ensure that your LinkedIn profile is putting your best foot forward LinkedIn has steadily become the top social media site for business-to-business connections, lead generation, and company website visits. Users like...
Creating Informal B2B Strategic Partnerships to Take Growth to the Next Level
Want to know how your business can learn to promote collaborations with informal partners to increase sales efforts? Look no further. At the heart of every business relationship is a partnership, a mutually beneficial alliance that provides sales and growth...
Overcoming Sales Objections – The Key to Sales Growth
Throughout the sales process, the key to obtaining the desired outcome is effective answers to the multiple objections potential clients offer at every stage. From taking a meeting to finalizing a deal and every stage in between, the majority of clients will present...
Using a Sales Playbook to Drive Revenues
No matter the market segment, the product or service, B2B companies today face more competition and challenges to success than ever before. The need to deliver a more effective sales process underlies every business’s strategy for growth. However, in organizations...
Need Help with Stock Certificate Administration and Printing? We Have the Solution
If your need to print stock certificates and maintain shareholder records, our software makes organizing, tracking, and printing certificates as easy as 1, 2, 3. No matter what industry you’re in, how many employees you have, or what your profit margin was for the...