Timely and relevant news and articles for professional services firms…


Repurpose B2B Content

Want to Know How to Repurpose B2B Content Here’s All You Need to Know!

June 27, 2022 Sales

  "A good piece of content never gets old if we know how to find the ‘new’ out of it, every time!" – Robert Duke. Content marketing is the secret weapon B2B marketers use to engage the industry, generate leads, and close deals. As a result, incorporating content marketing in B2B marketing strategies is crucial because of the real results it delivers. But content...

GTM Strategy – 900-600

The Ultimate Guide to Developing a Winning Go-To-Market Strategy for B2B Firms

June 20, 2022 Marketing

  Launching a new product or service requires effort, time, money, and resources. But, bringing it to the market without a proper plan and solid strategy is not the right approach. Therefore, a B2B firm must have a robust go-to-market plan to ensure the successful launch of a product. The GTM strategy can make or break the success of a new product/service....


All You Need to Know About Using Sales Playbooks for B2B Businesses

June 13, 2022 Marketing

  B2B sales is not an easy process. It is a highly sophisticated undertaking that requires various elements to be in sync. Just to give you an idea, there are seven steps in a typical B2B sales process: Prospecting Connecting and qualifying leads Researching the company Delivering effective pitch Handling objections Closing the deal Nurturing and continuing to sell  ...

Marketing cost

How Can You Reduce the Marketing Cost of a B2B Business?

June 13, 2022 Sales

  Suppose you started a business and developed an impeccable product or service that’s better than every other option in the market, but the thing is, no one knows about this product or service. So, you decided to make every possible effort to let the public know that you are in the market. Was it a Good Approach? For example,...

Repurpose B2B Content

The Complete Guide to Creating a LinkedIn Marketing Plan for B2B Businesses | Company Expert

May 25, 2022 Marketing

Did you know more than 30 million companies and 770 million people across the globe use LinkedIn? It is a result-oriented professional social media platform that serves B2B companies and marketers. But, if you don't have the right knowledge and strategy, LinkedIn can become another time-consuming social network. Therefore, you must invest time in proper research to gain knowledge and seek the...


How to Build an Effective Online Presence for Your B2B Business

May 16, 2022 Marketing

A B2B buyer’s journey is entirely different from B2C buyers. The B2C industry is driven by emotions and instinctive decisions, whereas the B2B industry is driven by rationality and practicality. But there is one thing that is common for both, online presence. For example, you are looking for a good interior designing company to create an amazing workplace. You searched...


Top B2B Marketing Trends That You Cannot Afford to Miss in 2022

May 10, 2022 Marketing

B2B marketing trends refers to business-to-business marketing strategy content. Companies and firms use it to sell their service or product to other businesses or organizations. It is more of a transaction that incorporates a manufacturer, wholesaler, or retailer. When it comes down to the digital marketing trends in B2B, it is important to stay ahead of your competition. Business tools...


How Can Company Expert Help You Create a Winning B2B Content Marketing Strategy?

May 3, 2022 Marketing

We all know 'content is king' in digital marketing. The right content plan is a part of B2B marketing strategies, and it can help you establish yourself as a thought leader in your industry. But, a common assumption about B2B content is that it's pretty dry. If you also think B2B content is all about dull informative pieces, you certainly need to...


How Can Marketing Automation Help B2B Businesses?

April 25, 2022 Business Planning

Suppose a local business is searching for a good app development company in New York City on Google in order to develop a mobile app for its business. Your company happens to  provide app development services. There is a need for your services, and your company is there to deliver. All you need is to connect to the local business...


The Importance of Thoughtful Planning for the Sustainable Growth of a B2B Business

April 18, 2022 Sales

What elements do you need in your plan to have a killer B2B marketing strategy? This blog will look at a few critical elements that each B2B marketing plan should have to generate, nourish, and hang on to qualified leads. You can attain the best B2B marketing strategy if the company's strategy is well-defined. B2B planning pushes a company to pay...


How Can B2B Sales Consultants Help Early-Stage Businesses?

April 11, 2022 Sales

The struggle to earn and retain clients for early-stage businesses is real. It is initially a tough road for startups and small businesses to grab the attention of customers, especially when there are similar existing solutions in the market. More than 90% of the startups failed in 2019. The research shows that 21.5% of startups fail in the first year, 30%...


What are The Different Stages of a B2B Sales Cycle?

April 5, 2022 Business Planning

The most common sales challenges faced by B2B companies are undefined sales processes, prolonged sales cycles, lack of control over the sales journey, increased  competition, and a deficiency of high-quality leads. More than 40% of salespeople say prospecting is the hardest part of sales. The very beginning of the sales cycle is difficult for nearly half of the workforce in the...