INSIGHTS

December 5, 2022 Marketing

B2B email marketing is one of the most effective B2B marketing strategies that connects your business with potential customers. It aims to generate leads and increase sales. Businesses of all sizes use email marketing to engage an audience, which ultimately helps boost sales without breaking the bank. According to a study by Statista, global email marketing was valued at 7.5 billion US dollars,...

November 28, 2022 Marketing

A B2B website design plays a crucial role in  B2B marketing strategies and the success of a business. It is important to focus on a website's aesthetics for a good first impression, because a bad one is a waste of digital space. People don't want to bother trying to find a website that doesn't appear at the top of search results...

November 21, 2022 Business Planning

According to the statistics, the global B2B industry was valued at $7.72 billion in 2021, and it is expected to grow by 18.7% from 2022-2030. Enhanced marketing and sales strategies have become essential for B2B brands to stay ahead of their competitors, and B2B sales require a more strategic and methodical approach. Therefore, B2B businesses should use B2B sales consulting tools and focus...

November 14, 2022 Marketing

When you plan to bring a new product or service to the market, you must have a solid GTM strategy for a successful launch. The GTM, or go-to-market strategy, is popular approach marketers use to launch products or services. A go-to-market plan can make or break the success of your new products or services. In this post, we'll shed light on...

November 7, 2022 Business Planning

Social media is undoubtedly one of the best platforms for B2B brands to increase their visibility. It helps create brand awareness, educate and inform the target audience, and gain trust and reliability. Therefore, creating high-quality and authentic social media content should be a crucial part of every firm's B2B business plan. If you are also on the lookout for social media content ideas,...

October 31, 2022 Sales

Marketing and sales costs are one of the largest expenses for a B2B business. They can easily siphon an organization's budget if you do not plan right. That's where sales planning for a B2B business comes into play. Sales planning starts with reviewing the business' current situation, because you need to know where you stand to make improvements. Once you...

October 27, 2022 Marketing

Earlier B2B digital marketing was limited to sending emails to prospective clients, but things are changing rapidly. Now, there are better and more efficient ways to bring in new clients. Technology is evolving, and marketers are using different approaches to communicate and sell to B2B audiences. It is important for marketers to adapt to the changes to meet the expectations...

October 19, 2022 Sales

A well-structured B2B sales funnel helps generate more sales and optimizes the sales process. It helps business owners understand the process of turning a stranger into a paying customer. Unfortunately, 68% of B2B businesses do not have an understanding of their own sales funnel.  [ez-toc] A sales funnel refers to a series of stages and steps that B2B customers go through to...

October 7, 2022 Marketing

B2B social media marketing refers to using social channels to market products or services to prospective businesses. It is one of the easiest ways to build your brand and find your audience. According to Hootsuite research, 31.3% of global internet users use the internet for business-related networking and research. This is why every B2B business should start channeling the power of...

September 30, 2022 Sales

In recent years, B2B sales have become more complicated and are in a state of rapid transformation. This is why every B2B firm should use sales playbooks to turn its team into a sales powerhouse. The playbook is a go-to resource for salespeople. Research by the Aberdeen Group reveals that 54% of salespeople using playbooks meet their sales targets easily. However, according...

September 23, 2022 Business Planning

A website is the core element of the B2B marketing strategy of a business. As a result, 51% of B2B companies spend a large amount of their marketing budget on website development. The decision-making process in the B2B world starts with an online search, which means your website meets the prospect before you do. The visitors perceive trust and authority from the look and...

September 15, 2022 Sales

B2B marketing refers to businesses promoting their services and products to other businesses. With the ever-shifting consumer demands and rise in technology, B2B marketing is evolving rapidly. As a result, what has worked in the past may not be effective today or tomorrow. Though business tools can be used to develop effective marketing strategies, you must be familiar with marketing trends in...