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3 Tips to Build Trust with Prospects (Before You Pitch)
The following tips will show you how to build trust with prospects before sending them a pitch! Now more than ever, it’s easier for buyers to gain a wealth of information about companies through online research and a little social media investigation. And because of...
Know Your Budget and Decide Which Marketing Channels Are Right For You
In part 4 of the Campaign Planning series, you’ll learn to choose the right marketing channels for your campaign, and increase your chances of success. Now that you’ve got a targeted marketing goal, developed a comprehensive plan, and determined what kinds of...
Understanding the Buyer’s Journey: Different Kinds of Campaigns
In part 3 of the Campaign Planning series, you will learn how to use different types of campaigns for each step of the buyer’s journey to reach your marketing objectives. The next phase in the Campaign Planning series dives into the different types of campaigns your...
Creating Campaign Targets and Developing Buyer Personas
In part 2 of the Campaign Planning series, we’re going to delve into how to develop better campaigns by understanding your target audience. Now that we’ve covered the importance of planning for your marketing campaign by setting goals and using SMART objectives, it’s...
Beginning Your Campaign: Marketing Goals and Objectives
In part 1 of our Campaign Planning series, this article will discuss the importance of campaign marketing to your company’s growth and how to lay out your goals and objectives. For B2B businesses, it’s critically important to have a plan - and that includes a plan for...
Optimize Your LinkedIn Profile: How to Get Started
In this two-part series, we’re going to help you ensure that your LinkedIn profile is putting your best foot forward LinkedIn has steadily become the top social media site for business-to-business connections, lead generation, and company website visits. Users like...
Increase Sales Growth 30-50+% by Using Data-Driven Sales Segmentation
For B2B companies, one of the best ways to accelerate sales growth is to develop a robust data-driven sales segmentation approach. This process uses a defined set of criteria and data to identify the prospects most likely to purchase your product or service....
Assessing Sales Effectiveness – How to Evaluate your Sales Strategy
Every business process goes through a process of assessment and refinement over time, adding inefficiency and improving effectiveness. However, there is one area that often features less objective scrutiny other than outcomes, and that is the sales strategy. It may...
Landing Pages: Best Practices to Follow for Professional Service Firms
Want to know more about how you can create landing pages that make a lasting impression and convert customers? Keep reading because we’re going to discuss some important best practices! Everyone knows that first impressions are very important. But if you’re a...
Optimize Your LinkedIn Profile: How to Get Started
In this two-part series, we’re going to help you ensure that your LinkedIn profile is putting your best foot forward LinkedIn has steadily become the top social media site for business-to-business connections, lead generation, and company website visits. Users like...