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How Can Marketing Automation Help B2B Businesses?

How Can Marketing Automation Help B2B Businesses?

Suppose a local business is searching for a good app development company in New York City on Google in order to develop a mobile app for its business. Your company happens to  provide app development services. There is a need for your services, and your company is...

How Can B2B Sales Consultants Help Early-Stage Businesses?

How Can B2B Sales Consultants Help Early-Stage Businesses?

The struggle to earn and retain clients for early-stage businesses is real. It is initially a tough road for startups and small businesses to grab the attention of customers, especially when there are similar existing solutions in the market. More than 90% of the...

What are The Different Stages of a B2B Sales Cycle?

What are The Different Stages of a B2B Sales Cycle?

The most common sales challenges faced by B2B companies are undefined sales processes, prolonged sales cycles, lack of control over the sales journey, increased  competition, and a deficiency of high-quality leads. More than 40% of salespeople say prospecting is the...

How to Build a Go-to-Market (GTM) Strategy for a B2B Firm

How to Build a Go-to-Market (GTM) Strategy for a B2B Firm

A go-to-market strategy (GTM) is a popular approach B2B firms use to launch new products or services, and even expand their existing products or services to the new market. However, it is often said that a poorly-planned go-to-market strategy could cause even a good...

Are Your B2B Marketing Strategies Aligned with Growth Plans?

Are Your B2B Marketing Strategies Aligned with Growth Plans?

Effective B2B marketing strategies are essential to achieve growth, and this cannot be taken for granted. Some organizations adopt B2B marketing strategies amongst direct and outbound techniques. Doubtless, such strategies are persuasive enough to capture the...