Building Effective Landing Pages


Building Effective Landing Pages


Product Summary:

Creating an effective landing page can have a dramatic effect on building a pipeline and winning new business. While it can take hours to build a good landing page, it only takes seconds for the visitor to click away from it. Learn how to build landing pages that are visually engaging and convert. In this playbook you will find:

  • Best practices for the layout of the landing page
  • Tools to quickly and effectively build a landing page
  • Tips to immediately catch a visitor’s attention
  • Insider secrets for getting users to convert
  • Proven techniques for earning users’ trust
  • Resources to help you assess your competition

Landing pages are one of the most important pages on your website. Visitors to the other pages offer no future value to your firm, and they may never come back to your site.

A key strategy of any high-performing firm is to build landing pages that convert. Without them it’s very difficult to build a long-term, sustainable revenue stream.

Time to Complete:

8 hours

Building Block of Growth:

Online Presence

Other Related Enablers of Growth:

  • Design
  • Online Presence
  • Sales Funnel Development



Number of Pages:

31 Pages

Impact/Effort Scoring:


Score Summary:

Landing pages are a core part of any B2B firm’s marketing strategy. They help build the pipeline, create a funnel, and convert prospects into clients.


While creating an effective landing page takes some time, you can use the same page for years providing that you continue to optimize it for conversions

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Additional Information


The time you invest in developing an effective landing page will pay huge dividends to your firm. The highest converting landing pages are not developed by happenstance, they require keen insights, thoughtful planning and the implementation of best practices. This playbook will help you to:

  • Build pages that convert
  • Grow your sales
  • Create a repeatable process for capturing leads and revenue



  • B2B firms that want to develop a sales pipeline
  • Firms that have not had much success with landing pages in the past
  • Marketing staff who want to have a proven process to follow


For firms that have existing landing pages you may want to jump right to the checklist and optimization section of the playbook to make sure you have implemented our key recommendations.


Product Category

Online Presence > Automation > Campaign Management
The above four building blocks of growth are the foundational elements of our Growth Accelerator system.  They allow us to systematically assess and optimize various components of growth. Within each of the four blocks, there are 18 different enablers of growth. Each of these blocks are part of an interconnected ecosystem that Company Expert leverages with these Playbooks to inject speed, alignment and accelerated growth into the DNA of your firm – Our Growth Accelerator System (GAS)TM


If you’re not satisfied, we’re not satisfied.


  • That’s our commitment and your guarantee. If you are not satisfied during your first 30 days of using the product we’ll refund your money, no questions asked.