Value Proposition Framework


Value Proposition Framework

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Product Summary:

This playbook provides the framework to create a Value Proposition for your firm. A value proposition is a business or marketing statement that a company uses to summarize why a consumer should use a service. This statement convinces a potential consumer that one particular service will add more value or better solve a problem than other similar offerings.

Companies use this statement to target customers who will benefit most from using the company’s Services.

Our Value Proposition Framework contains five critical elements. We will walk you through a 5-step process that breaks each element into its core components with exercises that will help you complete the Value Proposition template.

Time to Complete:

4 – 5 hours

Building Block of Growth:


Other Related Enablers of Growth:

  • Positioning
  • Value Proposition



Number of Pages:

28 Pages

Impact/Effort Scoring:


Score Summary:

A concise Value Proposition helps your firm be more targeted and efficient in its approach to acquiring new customers.


This score is based on the positive impact that building this proposition can have on your business and the modest effort that is needed to do it.

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Additional Information


A Value Proposition is one of the most important aspects of your overall brand and marketing message. It tells prospective customers why they should choose your firm over your competitors, and concisely summarizes your firm’s value.

Using this Playbook helps you craft your Value Proposition by using our 5-step process.



This Playbook is for B2B firms that want to refine their Value Proposition in order to win new clients.

Firms that are launching a new product or service that has a different Value Proposition.

Our 5-step approach allows you to focus on each core component in order to complete an effective Value Proposition template.


Use the examples and templates provided, then create your own Value Proposition by completing the details.

Worksheets are provided throughout the Playbook to walk you through the process.



Product Category

Marketing > Value Proposition
The above four building blocks of growth are the foundational elements of our Growth Accelerator system.  They allow us to systematically assess and optimize various components of growth. Within each of the four blocks, there are 18 different enablers of growth. Each of these blocks are part of an interconnected ecosystem that Company Expert leverages with these Playbooks to inject speed, alignment and accelerated growth into the DNA of your firm – Our Growth Accelerator System (GAS)TM


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