Optimizing Your LinkedIn Profile


Optimizing Your LinkedIn Profile


Product Summary:

Most B2B business CEOs and executives spend a lot of time making sure their website is up to date and reflects their brand image. However, few take the time to customize their LinkedIn profile. Those that do will differentiate their business, get more leads, and be better positioned as an industry expert.

This is particularly true if you’re going to use social media as one of your lead generation marketing strategies.  You should know that social media outlets aren’t equal when it comes to producing B2B leads. For instance, a study of more than 5,000 businesses conducted by HubSpot revealed that traffic from LinkedIn had a conversion rate of 2.74 percent while traffic from Twitter and Facebook had conversion rates of 0.69 percent and 0.77 percent, respectively. In other words, the conversion rate for leads from LinkedIn is 277 percent greater than it is for leads from both Twitter and Facebook.

Time to Complete:

4 hours

Building Block of Growth:

Online Presence

Other Related Enablers of Growth:

  • Competitive Positioning
  • Social Media



Number of Pages:

38 Pages

Impact/Effort Scoring:


Score Summary:

An optimized LinkedIn profile is vital for B2B business owners and executives. LinkedIn profiles are fairly easy to complete. The value of working through each of the 4 stages is critical for any B2B firm to grow its business.

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Additional Information


LinkedIn is a proven channel for generating interest and leads for businesses. It is therefore crucial for executives and staff to have optimized LinkedIn profiles.   The approach walks you through how to write and optimize your LinkedIn profile and advantageously build your network.


  • B2B firms’ executives, directors and staff
  • Businesses looking to build brand and position executives as thought leaders
  • B2B firms that want to differentiate their business and use social media to generate more leads and enquiries


This Playbook outlines how to build and optimize your LinkedIn profile. It outlines a step-by-step model for optimizing, reviewing and refining your profile on a regular basis.


Product Category

Online Presence > Competitive Positioning > Social Media
The above four building blocks of growth are the foundational elements of our Growth Accelerator system.  They allow us to systematically assess and optimize various components of growth. Within each of the four blocks there are 18 different enablers of growth. Each of these blocks are part of an interconnected ecosystem that Company Expert leverages with these Playbooks to inject speed, alignment and accelerated growth into the DNA of your firm – Our Growth Accelerator System (GAS)TM


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  • That’s our commitment and your guarantee. If you are not satisfied during your first 30 days of using the product we’ll refund your money, no questions asked.