Optimizing Your LinkedIn Profile
Most professional services business CEOs and executives spend a lot of time making sure their website is up to date and reflects their brand image. However, few take the time to customize their LinkedIn profile. Those that do will differentiate their business, get more leads, and be better positioned as an industry expert.
This is particularly true if you’re going to use social media as one of your lead generation marketing strategies. You should know that social media outlets aren’t equal when it comes to producing B2B leads. For instance, a study of more than 5,000 businesses conducted by HubSpot revealed that traffic from LinkedIn had a conversion rate of 2.74 percent while traffic from Twitter and Facebook had conversion rates of 0.69 percent and 0.77 percent, respectively. In other words, the conversion rate for leads from LinkedIn is 277 percent greater than it is for leads from both Twitter and Facebook.
Time to Complete:
Building Block of Growth:
Other Related Enablers of Growth:
- Competitive Positioning
- Social Media
Number of Pages:
An optimized LinkedIn profile is vital for professional services business owners and executives. LinkedIn profiles are fairly easy to complete. The value of working through each of the 4 stages is critical for any professional service firm to grow its business.
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WHY USE THIS PLAYBOOK
LinkedIn is a proven channel for generating interest and leads for businesses. It is therefore crucial for executives and staff to have optimized LinkedIn profiles. The approach walks you through how to write and optimize your LinkedIn profile and advantageously build your network.
WHO IS THIS PLAYBOOK FOR
- Professional Service firms’ executives, directors and staff
- Businesses looking to build brand and position executives as thought leaders
- B2B Professional Service firms that want to differentiate their business and use social media to generate more leads and enquiries
HOW TO USE THIS PLAYBOOK
This Playbook outlines how to build and optimize your LinkedIn profile. It outlines a step-by-step model for optimizing, reviewing and refining your profile on a regular basis.