This playbook provides the framework to identify the right brand archetype for your firm. Brand archetype reflects the personality of the brand and develops a connection/relationship with buyers.
Companies use this brand archetype to target customers who will benefit most from using the company’s services. The playbook contains 12 archetype of common brand personalities. We will walk you through the 12 archetypes that will help you to identify the right brand archetype and build a greater connection with your prospects and customers.
Time to Complete:
Building Block of Growth:
Other Related Enablers of Growth:
- Value Proposition
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Right brand archetype helps your firm to create a deeper connection with your customers & prospects
This score is based on the positive impact that identifying the right brand archetype can have on your business and the modest effort that is needed to do it.
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WHY USE THIS PLAYBOOK
Selecting the right brand archetype is one of the most important aspects of your overall brand and marketing messaging. It creates a personal connection and helps your firm stand out in a highly competitive market.
Using this Playbook helps you identify the right brand archetype and establish deeper connections with current & future customers
WHO IS THIS PLAYBOOK FOR
This Playbook is for B2B professional services firms that want to strengthen their brand in order to win clients. Every firm needs to choose their own unique brand archetype.
There are 12 brand archetype and this playbook would allow you to choose the right archetype that makes the brand easier to identify
HOW TO USE THIS PLAYBOOK
Review the brand archetypes provided in the playbook. After reviewing different archetypes, select carefully one of the 12 archetypes that best represents your brand