$15.00
BCG Growth-Share Matrix Tool
Description
Purpose of the Tool
- Helps to plan the business portfolio of a B2B Company
- It enables the B2B Firm to classify a company’s business units into four categories based on the combination of market growth and market share relative to competitors.
- Maps the business unit’s position within the two important determinants of profitability: “market growth” and “relative market share”
- Helps to assess the consumption of cash
Table of Contents
ContentPage(s)
Definitions3-4
Instructions5
Example6-8
Time to Complete
6-8 Hours
Building Block of Growth
Planning
Scoring
Format
Powerpoint
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