Description
Purpose of the Tool
- To understand the external factors at a macro level, which managers can then plan to help mitigate against the impact
- It enables professionals and organizations to plan and take actions based on opportunities and threats identified after an analysis of these external factors
- To align internal strength with external factors of an organization
- It helps B2B companies become more proactive rather than reactive
Table of Contents
ContentPage(s)
Definitions2-4
Instructions5
Example6
Template7
Time to Complete
3-6 Hours
Building Block of Growth
Planning
Scoring
Format
Powerpoint
