P.E.S.T. Tool Summary


P.E.S.T. Tool Summary


Purpose of the Tool

  • To understand the external factors at a macro level, which managers can then plan to help mitigate against the impact
  • It enables professionals and organizations to plan and take actions based on opportunities and threats identified after an analysis of these external factors
  • To align internal strength with external factors of an organization
  • It helps B2B companies become more proactive rather than reactive

  • Table of Contents
  • Content Page(s)
  • Definitions 2-4
  • Instructions 5
  • Example 6
  • Template 7

Time to Complete

3-6 Hour

Building Block of Growth


Impact/Effort Scoring:

SGMM - score




Product Category

Online Presence > Competitive Positioning

The above four building blocks of growth are the foundational elements of our Growth Accelerator system.  They allow us to systematically assess and optimize various components of growth. Within each of the four blocks, there are 18 different enablers of growth.

Each of these blocks are part of an interconnected ecosystem that Company Expert leverages with these Playbooks to inject speed, alignment and accelerated growth into the DNA of your firm – Our Growth Accelerator System (GAS)TM


If you’re not satisfied, we’re not satisfied.


  • That’s our commitment and your guarantee. If you are not satisfied during your first 30 days of using the product we’ll refund your money, no questions asked.