Well-designed sales campaigns can help you achieve your goals, which may include: increasing revenue, penetrating new markets or strengthening a relationship with a key stakeholder. While marketing may be warming up the leads for you and identifying the target audience, you need to think about how you reach the leads once they are warm. Many B2B sales cycles are long, and so you must put in the time to nurture relationships, develop trust and be purposeful, patient and add value to every interaction.
Do not leave your business’s growth to chance. Adopting a methodical approach to designing and executing your sales campaigns is the only way B2B professional services firms can flourish in today’s market. Once goals and objectives for your sales campaigns have been identified, you will need to implement sales strategies through multiple channels.
Time to Complete:
Less than 3 weeks
Building Block of Growth:
Other Related Enablers of Growth:
- Sales Processes
- Sales Planning
Number of Pages:
There is little financial investment needed to design your campaigns, however, depending on the channels you chose, moderate spending may be required.
From a time perspective, you may need to coordinate the strategy with various stakeholders such as the person responsible for business development or marketing, however most B2B Professional Services firms complete this task in less than 3 weeks.