Optimizing your Company LinkedIn Page
LinkedIn is the most popular “professional networking” site B2B Professional Service Firms use to share information, build work relationships, and leads. Just like the other popular social media platforms like Facebook and Twitter, a company’s LinkedIn page is likely to show up in search results when an individual searches for your company name. B2B Professional Service buyers also typically come to your LinkedIn page before making a purchase. LinkedIn helps provide social validation your company is legitimate.
Because of the potential user and search engine exposure, it’s important for B2B Professional Service Firms to have a complete LinkedIn company page that takes advantage of these opportunities. A strong LinkedIn presence can help strengthen your brand and reinforce your image as an industry thought leader.
Time to Complete:
Building Block of Growth:
Other Related Enablers of Growth:
- Competitive Positioning
- Social Media
Number of Pages:
An optimized LinkedIn company page is vital for professional services business owners and executives.
LinkedIn pages are fairly easy to complete. The value better positioning of the business on LinkedIn is critical for the growth of any B2B professional service firm.
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WHY USE THIS PLAYBOOK
LinkedIn Company Pages were developed to give your company a home base and reach your audience on the network. If you do not have an optimized page or you haven’t built a LinkedIn Page for your business yet, you’re missing out on new connections, followers, employees, and customers.
This playbook walks you through how to write and optimize your LinkedIn company page and build your network.
WHO IS THIS PLAYBOOK FOR
- Professional Service firms’ marketing directors or LinkedIn administrators
- Businesses looking to build brand and position their firm as thought leaders
- B2B Professional Service firms that want to differentiate their business and use social media to generate more leads and enquiries
HOW TO USE THIS PLAYBOOK
This Playbook outlines how to build and optimize your LinkedIn company page.
It outlines a step-by-step model for optimizing, reviewing and refining your LinkedIn page on a regular basis.