$15.00
GE McKinsey Matrix
Description
Purpose of the Tool
- The purpose of GE McKinsey Matrix is a strategy tool that provides a programmatic approach for corporations to prioritize investments in its business units
- With the GE McKinsey tool, a business can plan investments according to opportunity size
- This tool aims at maximizing business investments
Table of Contents
ContentPage(s)
Definitions3
Instructions5
Example6-7
Time to Complete
1 Week
Building Block of Growth
Planning
Scoring

Format
Powerpoint