This playbook provides the framework to assess your competitors marketing campaigns.
Understanding you competitors and their marketing is the key to developing a differentiated and competitive strategy for your B2B professional service firm. This playbook will help you identify direct and indirect competitors, compile research on SEO, Adwords, social channels like Facebook and LinkedIn, email and web traffic. You will learn how to analyze their campaigns so that it can inform your future strategies to provide you with a distinct advantage.
There are several non-marketing uses for this Playbook. You can use it to assess a potential acquisition, highlight certain risks, and provide critical information for your sales staff to help better position the firm.
Time to Complete:
Building Block of Growth:
Other Related Enablers of Growth:
- Campaign Development
- Competitive Analysis
Number of Pages:
A detailed analysis of your competitors marketing campaigns takes time to complete and it should be done on a periodic basis, as new competitors emerge or as the market shifts.
This information can be used to help the firm build a sustainable competitive advantage. Although a reasonable effort is needed to do it, the impact is high.