Most sales and marketing professionals spend a lot of time crafting creative marketing campaigns to move users from one stage of the funnel to the next. LinkedIn is often not utilized to its full capacity in amplifying a B2B firm’s brand or marketing messages. Those who are able to effectively use Linkedin Campaign Planning will differentiate their business, get more leads, and be better positioned as an industry expert.
You should know that social media outlets aren’t equal when it comes to producing B2B leads. For instance, a study of more than 5,000 businesses conducted by HubSpot revealed that traffic from LinkedIn had a conversion rate of 2.74 percent while traffic from Twitter and Facebook had conversion rates of 0.69 percent and 0.77 percent, respectively. In other words, the conversion rate for leads from LinkedIn is 277 percent greater than it is for leads from both Twitter and Facebook.
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Effective LinkedIn campaigns can B2B firms generate leads at every stage of the buyers journey, therefore this is one of the highest value activities you can do.
Putting together a LinkedIn campaign as a stand-alone or as part of a larger campaign is an involved process that requires a substantial effort.
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WHY USE THIS PLAYBOOK
LinkedIn is a proven channel for generating interest and leads for businesses. It is therefore crucial for B2B firms to include LinkedIn campaigns as part of their marketing.
The approach walks you through how to plan for, correctly target, and develop and refine campaigns on LinkedIn.
WHO IS THIS PLAYBOOK FOR
B2B firms’ executives, directors and staff.
Businesses looking to promote a new product or service, increase brand awareness, gather customer feedback or content, generate revenue, boost user engagement, or advertise an upcoming event.
B2B firms that want to differentiate their business and use social media to generate more leads and enquiries.
HOW TO USE THIS PLAYBOOK
This Playbook outlines how to build a successful LinkedIn campaign.
It outlines a step-by-step model for planning, targeting, and developing LinkedIn campaigns.
Online Presence > Competitive Positioning > Social Media
The above four building blocks of growth are the foundational elements of our Growth Accelerator system. They allow us to systematically assess and optimize various components of growth. Within each of the four blocks, there are 18 different enablers of growth. Each of these blocks are part of an interconnected ecosystem that Company Expert leverages with these Playbooks to inject speed, alignment and accelerated growth into the DNA of your firm – Our Growth Accelerator System (GAS)TM