PRODUCT DESCRIPTION
Competitive Analysis
$395
Product Summary:
This playbook provides the framework to assess your key competitors. Understanding your competitive environment is the key to informing the strategy of your B2B professional service firm.
This playbook will help you determine the strengths and weaknesses of the competitors within your market, inform strategies that will provide you with a distinct advantage, and provide insights into the barriers that can be developed in order to prevent competition from entering your market.
There are several other uses for this Playbook you can use it to assess a potential acquisition, highlight certain risks, and provide critical information for your sales and marketing staff to help better position the firm.
Time to Complete:
2 Weeks
Building Block of Growth:
Planning
Other Related Enablers of Growth:
- Business Plan
- SWOT Assessment
Format:
PowerPoint
Number of Pages:
62 Pages
Impact/Effort Scoring:
Score Summary:
A detailed competitive analysis takes time to complete and it should be done on a periodic basis.
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If done correctly the information can be used in many different ways to help the firm build a sustainable competitive advantage. Although a reasonable effort is needed to do it, the impact is high
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Additional Information
WHY USE THIS PLAYBOOK
The playbooks brings you through a systematic approach for assessing your competitors.
Many B2B professional service firms tend to be inwardly focused. This playbook helps your firm better understand the industry and competitive environment.
This playbook will provide you valuable insights into how to better position your firm for success. The playbook highlights areas where you are both vulnerable and highly competitive, information that is critical to informing your business strategies.
WHO IS THIS PLAYBOOK FOR
Using the examples and templates provided, you can create your own competitive assessment by completing the details.
The Playbook walks you through a systematic approach to conducting a detailed evaluation of the industry and how you compare to some of your competitors.
From this, the Playbook helps you develop executive summaries of the results, for use by the senior team and the sales and marketing staff.
HOW TO USE THIS PLAYBOOK
Using the examples and templates provided, you can create your own competitive assessment by completing the details.
The Playbook walks you through a systematic approach to conducting a detailed evaluation of the industry and how you compare to some of your competitors.
From this, the Playbook helps you develop executive summaries of the results, for use by the senior team and the sales and marketing staff.
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