S.M.A.R.T Objective Tool Summary


S.M.A.R.T Objective Tool Summary


Purpose of the Tool

  • B2B Firms often struggle to create objectives that accurately measure progress toward a goal and that are meaningful to employees and stakeholders.SMART Objectives:
  • Provide a structured approach to developing and designing a work plan
  • Systematically monitor progress towards a target
  • Set the stage for measuring performance and identifying opportunities for improvement
  • Concretely describes how goals will be met

  • Table of Contents
  • Content Page(s)
  • Definitions 3-4
  • Instructions 5
  • Example 6

Time to Complete

16 Hour

Building Block of Growth


Impact/Effort Scoring:

SGMM - score




Product Category

Online Presence > Competitive Positioning > Social Media

The above four building blocks of growth are the foundational elements of our Growth Accelerator system.  They allow us to systematically assess and optimize various components of growth. Within each of the four blocks, there are 18 different enablers of growth.

Each of these blocks are part of an interconnected ecosystem that Company Expert leverages with these Playbooks to inject speed, alignment and accelerated growth into the DNA of your firm – Our Growth Accelerator System (GAS)TM


If you’re not satisfied, we’re not satisfied.


  • That’s our commitment and your guarantee. If you are not satisfied during your first 30 days of using the product we’ll refund your money, no questions asked.