B2B Buyers and The Value Matrix


B2B Buyers and The Value Matrix


Purpose of the Tool

  • The purpose of understanding different types of B2B buyers is to recognize what they want, what they look at and what they care about.
  • This tool provides you with a framework for approaching different types of B2B buyers with your product or service offering using the value matrix.
  • The result of the completed value matrix is a table that allows you to understand what pain points to mention to each type of buyer, what product/service values are important to them, and how you should craft your messages.

Table of Contents



B2B Buyers6-8

Value Matrix9-12

Time to Complete

4 Hours

Building Block of Growth

Business Plan


score bbtvm





Product Category

Products and Services > Product/Services Offerings

The above four building blocks of growth are the foundational elements of our Growth Accelerator system.  They allow us to systematically assess and optimize various components of growth. Within each of the four blocks, there are 18 different enablers of growth.

Each of these blocks are part of an interconnected ecosystem that Company Expert leverages with these Playbooks to inject speed, alignment and accelerated growth into the DNA of your firm – Our Growth Accelerator System (GAS)TM


If you’re not satisfied, we’re not satisfied.


  • That’s our commitment and your guarantee. If you are not satisfied during your first 30 days of using the product we’ll refund your money, no questions asked.