Description
Purpose of the Tool
- The purpose of understanding different types of B2B buyers is to recognize what they want, what they look at and what they care about.
- This tool provides you with a framework for approaching different types of B2B buyers with your product or service offering using the value matrix.
- The result of the completed value matrix is a table that allows you to understand what pain points to mention to each type of buyer, what product/service values are important to them, and how you should craft your messages.
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- Table of Contents
- Content Page(s)
- Definitions 4-5
- B2B Buyers 6-8
- Value Matrix 9-12
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Time to Complete
4 Hour
![](https://companyexpert.com/wp-content/uploads/2022/02/unnamed-file.doc.png)
Building Block of Growth:
Business Plan
![](https://companyexpert.com/wp-content/uploads/2020/08/Picture4.png)
Impact/Effort Scoring:
![SGMM - score](https://companyexpert.com/wp-content/uploads/2022/02/SGMM-score.png)
![](https://companyexpert.com/wp-content/uploads/2022/02/single-doc.png)
Format
Powerpoint