PRODUCT DESCRIPTION
B2B Buyers and The Value Matrix
$15
Purpose of the Tool
- The purpose of understanding different types of B2B buyers is to recognize what they want, what they look at and what they care about.
- This tool provides you with a framework for approaching different types of B2B buyers with your product or service offering using the value matrix.
- The result of the completed value matrix is a table that allows you to understand what pain points to mention to each type of buyer, what product/service values are important to them, and how you should craft your messages.
Time to Complete
ContentPage(s)
Definitions4-5
B2B Buyers6-8
Value Matrix9-12
Table of Contents
Building Block of Growth
Scoring
Format
Additional information
| Order Options | Limited Version Purchase, Full Version Purchase |
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Products and Services > Product/Services Offerings
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Each of these blocks are part of an interconnected ecosystem that Company Expert leverages with these Playbooks to inject speed, alignment and accelerated growth into the DNA of your firm – Our Growth Accelerator System (GAS)TM
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