Purpose of the Tool
- The purpose of understanding different types of B2B buyers is to recognize what they want, what they look at and what they care about.
- This tool provides you with a framework for approaching different types of B2B buyers with your product or service offering using the value matrix.
- The result of the completed value matrix is a table that allows you to understand what pain points to mention to each type of buyer, what product/service values are important to them, and how you should craft your messages.
Table of Contents
Time to Complete
Building Block of Growth