Sales Plays and Triggers


Sales Plays and Triggers


Purpose of the Tool

  • The purpose of identifying sales plays and triggers for your B2B firm is to improve prospect and client engagement which will ultimately result in higher revenue.
  • This tool provides you with a proven sales plays and triggers for B2B firms.
  • Leveraging these sales plays and triggers will help you increase your sales by engaging the right prospects at the right time.

  • Table of Contents
  • Content Page(s)
  • Definitions 4
  • Examples (Sales Plays) 6-9
  • Examples (Sales Triggers) 11-16
  • Template17-18

Time to Complete

2 hour

Building Block of Growth:


Impact/Effort Scoring:

SGMM - score




Product Category

Sales Strategy & Planning > Sales Strategy

The above four building blocks of growth are the foundational elements of our Growth Accelerator system.  They allow us to systematically assess and optimize various components of growth. Within each of the four blocks, there are 18 different enablers of growth.

Each of these blocks are part of an interconnected ecosystem that Company Expert leverages with these Playbooks to inject speed, alignment and accelerated growth into the DNA of your firm – Our Growth Accelerator System (GAS)TM


If you’re not satisfied, we’re not satisfied.


  • That’s our commitment and your guarantee. If you are not satisfied during your first 30 days of using the product we’ll refund your money, no questions asked.