Perceptual Maps


Perceptual Maps


Purpose of the Tool

  • The purpose of developing a perceptual map is to identify how to differentiate your B2B offering on attributes other than price.
  • This tool provides you with a template to score your firm against competitors on an unlimited number of attributes so that you can get the most out of your marketing strategy.
  • The result of your perceptual map is a visual representation of where you stand in relation to your competitors on various attributes.

Table of Contents




Industry Research7-10

Time to Complete

2 Hours

Building Block of Growth



score PM





Product Category

Positioning > Points of Differentiation

The above four building blocks of growth are the foundational elements of our Growth Accelerator system.  They allow us to systematically assess and optimize various components of growth. Within each of the four blocks, there are 18 different enablers of growth.

Each of these blocks are part of an interconnected ecosystem that Company Expert leverages with these Playbooks to inject speed, alignment and accelerated growth into the DNA of your firm – Our Growth Accelerator System (GAS)TM


If you’re not satisfied, we’re not satisfied.


  • That’s our commitment and your guarantee. If you are not satisfied during your first 30 days of using the product we’ll refund your money, no questions asked.