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PRODUCT DESCRIPTION

Perceptual Maps

$15

Purpose of the Tool

  • The purpose of developing a perceptual map is to identify how to differentiate your B2B professional services offering on attributes other than price.
  • This tool provides you with a template to score your firm against competitors on an unlimited number of attributes so that you can get the most out of your marketing strategy.
  • The result of your perceptual map is a visual representation of where you stand in relation to your competitors on various attributes.

Time to Complete

ContentPage(s)

Definitions4

Instructions7-10

Industry Research7-10

Table of Contents

2 Hours

Building Block of Growth

Marketing

Scoring

score PM

 

 Format

Powerpoint

Additional information

Order Options

Limited Version Purchase, Full Version Purchase

GROWTH ACCELERATOR

Product Category

Positioning > Points of Differentiation


The above four building blocks of growth are the foundational elements of our Growth Accelerator system.  They allow us to systematically assess and optimize various components of growth. Within each of the four blocks, there are 18 different enablers of growth.

Each of these blocks are part of an interconnected ecosystem that Company Expert leverages with these Playbooks to inject speed, alignment and accelerated growth into the DNA of your firm – Our Growth Accelerator System (GAS)TM

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