01 Value Proposition Framework
This playbook provides the framework to create a Value Proposition for your firm. A value proposition is
a business or marketing statement that a company uses to summarize why a consumer should use a service.
This statement convinces a potential consumer that one particular service will add more value or better
solve a problem than other similar offerings.
02 Developing Client Personas
This playbook provides the framework to create composite representations of your ideal prospect within
your preferred target segments. The persona helps you to:
- Helps establish clear descriptions of team members’ roles and responsibilities.
03 7 Ps of Marketing
- The purpose of the 7 Ps is to strategically position a firm in the market and evaluate its presence
- Adopting the 7 Ps approach helps you to focus promotion, place, price, product, people, presence and
- This tool helps you to implement and evaluate the key marketing elements of your B2B firm.
04 Branding Guide
Brand guidelines communicate a variety of things about your brand, both internally to
your business, as well as externally to your prospects and clients. B2b firms use
brand guidelines as a resource for everyone to understand how to represent their
Our brand guidelines can contain sections on:
05 Editorial Guidelines
This playbook provides the framework to create Editorial Guidelines for your firm.
Editorial Guidelines help your content writers develop blogs and articles that will
strike the right tone and message with your target clients, and establish a
consistent style for your firm.
06 Elevator Pitch
Provides a framework for developing an elevator pitch for business planning.
In order to develop a successful business strategy, B2B firms need to definitively
state what they offer and boil it down to its essence.