B2B Positioning and Messaging


B2B Positioning and Messaging

Every Solution Set is packed with insights, examples, and actionable strategies to help grow your B2B firm. Each Solution Set contains a combination of Playbooks and Point Solutions that provides you with ready-to-go tools to solve issues relevant to firms like yours.

To find out what is included in each Solution Set, you can go to each product by clicking on the More Detail button below the product description.


01 Value Proposition Framework

This playbook provides the framework to create a Value Proposition for your firm. A value proposition is
a business or marketing statement that a company uses to summarize why a consumer should use a service.
This statement convinces a potential consumer that one particular service will add more value or better
solve a problem than other similar offerings.

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02 Developing Client Personas

This playbook provides the framework to create composite representations of your ideal prospect within
your preferred target segments. The persona helps you to:

  • Helps establish clear descriptions of team members’ roles and responsibilities.

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03 7 Ps of Marketing

  • The purpose of the 7 Ps is to strategically position a firm in the market and evaluate its presence
  • Adopting the 7 Ps approach helps you to focus promotion, place, price, product, people, presence and
    positioning effectively
  • This tool helps you to implement and evaluate the key marketing elements of your B2B firm.

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04 Branding Guide

Brand guidelines communicate a variety of things about your brand, both internally to
your business, as well as externally to your prospects and clients. B2b firms use
brand guidelines as a resource for everyone to understand how to represent their

Our brand guidelines can contain sections on:

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05 Editorial Guidelines

This playbook provides the framework to create Editorial Guidelines for your firm.
Editorial Guidelines help your content writers develop blogs and articles that will
strike the right tone and message with your target clients, and establish a
consistent style for your firm.

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06 Elevator Pitch

Provides a framework for developing an elevator pitch for business planning.

In order to develop a successful business strategy, B2B firms need to definitively
state what they offer and boil it down to its essence.

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Product Category

Brand Management > Marketing

The above four building blocks of growth are the foundational elements of our Growth Accelerator system.  They allow us to systematically assess and optimize various components of growth. Within each of the four blocks, there are 18 different enablers of growth.

Each of these blocks are part of an interconnected ecosystem that Company Expert leverages with these Playbooks to inject speed, alignment and accelerated growth into the DNA of your firm – Our Growth Accelerator System (GAS)TM


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  • That’s our commitment and your guarantee. If you are not satisfied during your first 30 days of using the product we’ll refund your money, no questions asked.