This playbook provides the framework to create composite representations of your ideal prospect within your preferred target segments. The persona helps you to:

• Better understand the profile of target clients and segments with the details about their needs, behavior, attitude, and problems from all different perspectives (personal, professional and technical)
• Have a useful reference for the marketing team, client relations team, sales team, and parts of the business.
• Develop targeted messages and campaigns
• Aids in discovering and understanding client needs, problems to help position your B2B service

4 – 5  hours

PowerPoint

21 Pages

Score Summary:

A deeper understanding of your clients’ personas helps you communicate more effectively with them, and understand their goals and objectives. This score is based on the positive impact of doing this research can have on your business and the relatively modest effort that is needed to do it.