Brand guidelines communicate a variety of things about your brand, both internally to your business, as well as externally to your prospects and clients. B2b firms use brand guidelines as a resource for everyone to understand how to represent their brand.

Our brand guidelines can contain sections on:

• Your brand identity (mission, vision, values, brand archetype, value proposition, personas)
• Your brand assets and the appropriate use of them (logo, color palette, typography, etc.)

Brand guidelines are a very useful resource when rebranding and starting a new company and are used by designers, writers, and anyone else using your brand’s elements like your logo to create marketing materials.

The guidelines are a set of rules to create a unified identity when connecting multiple elements within your brand, such as colors, your logo, and your typography.

Time to Complete:

2 Weeks

PowerPoint

50 Pages

Score Summary:

A well-developed branding guide is an essential tool for establishing brand identity.

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While the development of brand assets are relatively straight forward, creating your brand identity often takes multiple iterations and stakeholder input.