Brand guidelines communicate a variety of things about your brand, both internally to your business, as well as externally to your prospects and clients. B2b firms use brand guidelines as a resource for everyone to understand how to represent their brand.
Our brand guidelines can contain sections on:
- Your brand identity (mission, vision, values, brand archetype, value proposition, personas)
- Your brand assets and the appropriate use of them (logo, color palette, typography, etc.)
Brand guidelines are a very useful resource when rebranding and starting a new company and are used by designers, writers, and anyone else using your brand’s elements like your logo to create marketing materials.
The guidelines are a set of rules to create a unified identity when connecting multiple elements within your brand, such as colors, your logo, and your typography.
Time to Complete:
Building Block of Growth:
Other Related Enablers of Growth:
- Target Market
- Value Proposition
Number of Pages: