Sales Segmentation


Sales Segmentation

SKU: PP235 Categories: , Tags: , ,


Product Summary:

Traditionally, salespeople or firms engage in guesswork, gut feelings and broad generalizations of their market when completing sales segmentation exercises, and then leave it up to individual salespeople to prioritize which prospects to call on. We have developed a systematic and proven approach in this playbook.

Your business growth shouldn’t be left to chance. Adopting an in-depth and analytical approach to sales segmentation is the only way B2B firms can flourish in today’s market. Data-driven sales segmentation uses your unique set of criteria/weighting and brings in detailed market data to provide you with a complete picture of your target audience. Scoring prospects allows you to compare them against one another and then prioritize according to the likelihood that they will purchase your product or service. Data-driven sales segmentation is all about finding your firm's sweet spot to dramatically increase your close ratios and results.

Time to Complete:

Less than 3 weeks

Building Block of Growth:



Other Related Enablers of Growth:

  • Sales Processes
  • Sales Planning


PowerPoint & Excel Spreadsheet

Number of Pages:

37 Pages

Impact/Effort Scoring:

SS score

Score Summary:

There are typically three drivers of sales revenues: sales segmentation, better sales talent, and expanding the sales force. The most effective is sales segmentation which can yield 30-50+% in annualized sales growth.


There is little time investment needed to develop your data-driven sales segmentation strategy and most B2B firms complete this task in less than 3 weeks.


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Additional Information


  • Sales segmentation is the largest driver of sales growth for B2B firms. Having an accurate prediction of potential customers means you will no longer have to waste time and resources on low-quality prospects or potential clients who do not value what you can deliver.
  • The approach walks you through how to use various criteria and weightings to identify detailed buying behaviors and client characteristics, incorporate data into your scoring, and ultimately generate a final list of prospects with scores from highest to lowest priority.


  • B2B firms’ sales executives, directors and staff
  • Businesses looking to develop a robust data-driven sales segmentation approach.
  • B2B firms that want to identify their sweet spot using real data.


  • This Playbook outlines how to build a successful data-driven sales segmentation strategy.
  • It shows you how to develop insights and better target potential customers in your sales process.
  • Follow the process outlined in this playbook.


Product Category

Target Market > Sales Segmentation
The above four building blocks of growth are the foundational elements of our Growth Accelerator system.  They allow us to systematically assess and optimize various components of growth. Within each of the four blocks, there are 18 different enablers of growth. Each of these blocks are part of an interconnected ecosystem that Company Expert leverages with these Playbooks to inject speed, alignment and accelerated growth into the DNA of your firm – Our Growth Accelerator System (GAS)TM


If you’re not satisfied, we’re not satisfied.


  • That’s our commitment and your guarantee. If you are not satisfied during your first 30 days of using the product we’ll refund your money, no questions asked.