Complete Guide to B2B Business Assessments


Complete Guide to B2B Business Assessments

Every Solution Set is packed with insights, examples, and actionable strategies to help grow your B2B firm. Each Solution Set contains a combination of Playbooks and Point Solutions that provides you with ready-to-go tools to solve issues relevant to firms like yours.

To find out what is included in each Solution Set, you can go to each product by clicking on the More Detail button below the product description.


01 Capabilities Matrix

This playbook provides the framework to better understand how to use capabilities to assess your B2B firm. Not every capability is critical to your firm’s success so we look at your capabilities through two different lenses importance and effectiveness. Our Capabilities Assessment Playbook Framework contains the Business assessment tools to complete this.

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02 SWOT Analysis Tool Summary

A SWOT analysis aids B2B companies in business planning. It assists marketing and business managers as they make critical decisions geared at improving the profitability of the organization. It does all of this by ensuring that the critical issues or factors pertaining to the task at hand remain the primary concern of the project team.

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03 P.E.S.T. Tool Summary

To understand the external factors at a macro level, which managers can then plan to help mitigate against the impact. It enables professionals and organizations to plan and take actions based on opportunities and threats identified after an analysis of these external factors

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04 GE McKinsey Matrix

The purpose of GE McKinsey Matrix is a strategy tool that provides a programmatic approach for corporations to prioritize investments in its business units. With the GE McKinsey tool, a business can plan investments according to opportunity size. This tool aims at maximizing business investments

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05 Competitive Analysis

This playbook provides the framework to assess your key competitors. Understanding your competitive environment is the key to informing the strategy of your B2B firm.

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06 Risk Assessment Matrix

Identify areas to reduce risks
Prioritize and group project outcomes
Develop a plan for managing risks
It measures the degree of actual risk for each area or aspect of a system and directly links this to the potential business impact

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07 Assessing Your Competitors Marketing Campaigns

This playbook provides the framework to assess your competitors marketing campaigns. Understanding you competitors and their marketing is the key to developing a differentiated and competitive strategy for your B2B firm.

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Product Category

Brand Management > Marketing

The above four building blocks of growth are the foundational elements of our Growth Accelerator system.  They allow us to systematically assess and optimize various components of growth. Within each of the four blocks, there are 18 different enablers of growth.

Each of these blocks are part of an interconnected ecosystem that Company Expert leverages with these Playbooks to inject speed, alignment and accelerated growth into the DNA of your firm – Our Growth Accelerator System (GAS)TM


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