01 Capabilities Matrix
This playbook provides the framework to better understand how to use capabilities to assess your B2B firm. Not every capability is critical to your firm’s success so we look at your capabilities through two different lenses importance and effectiveness. Our Capabilities Assessment Playbook Framework contains the Business assessment tools to complete this.
02 SWOT Analysis Tool Summary
A SWOT analysis aids B2B companies in business planning. It assists marketing and business managers as they make critical decisions geared at improving the profitability of the organization. It does all of this by ensuring that the critical issues or factors pertaining to the task at hand remain the primary concern of the project team.
03 P.E.S.T. Tool Summary
To understand the external factors at a macro level, which managers can then plan to help mitigate against the impact. It enables professionals and organizations to plan and take actions based on opportunities and threats identified after an analysis of these external factors
04 GE McKinsey Matrix
The purpose of GE McKinsey Matrix is a strategy tool that provides a programmatic approach for corporations to prioritize investments in its business units. With the GE McKinsey tool, a business can plan investments according to opportunity size. This tool aims at maximizing business investments
05 Competitive Analysis
This playbook provides the framework to assess your key competitors. Understanding your competitive environment is the key to informing the strategy of your B2B firm.
06 Risk Assessment Matrix
Identify areas to reduce risks
Prioritize and group project outcomes
Develop a plan for managing risks
It measures the degree of actual risk for each area or aspect of a system and directly links this to the potential business impact
07 Assessing Your Competitors Marketing Campaigns
This playbook provides the framework to assess your competitors marketing campaigns. Understanding you competitors and their marketing is the key to developing a differentiated and competitive strategy for your B2B firm.