Description
Purpose of the Tool
- A SWOT analysis aids B2B companies in business planning. It assists marketing and business managers as they make critical decisions geared at improving the profitability of the organization. It does all of this by ensuring that the critical issues or factors pertaining to the task at hand remain the primary concern of the project team. A good SWOT analysis helps management and project teams to:
- Assess the business’ position especially in terms of competitiveness with other players in the industry
- Identify current and impending opportunities that can be maximized
- Identify current and future threats/challenges that may threaten the productivity of the business
- Table of Contents
- Content Page(s)
- Definitions 3
- Instructions 4
- Example 5
Time to Complete
1-5 Hour
Building Block of Growth
Planning
Impact/Effort Scoring:
Format
Powerpoint
