Purpose of the Tool
- The purpose of Journey Mapping is to tailor each individual’s experience with your B2B industry brand based on where they are as a lead or a customer.
- Journey Mapping helps you to understand what crucial information should be provided at which point in the lead or customer journey.
- This tool aims to help you deliver the right message, at the right time, to the right person within the organization.
Table of Contents
Time to Complete
Building Block of Growth
Powerpoint & Excel