Journey Mapping


Journey Mapping


Purpose of the Tool

  • The purpose of Journey Mapping is to tailor each individual’s experience with your B2B industry brand based on where they are as a lead or a customer.
  • Journey Mapping helps you to understand what crucial information should be provided at which point in the lead or customer journey.
  • This tool aims to help you deliver the right message, at the right time, to the right person within the organization.

Table of Contents





Time to Complete

3 Days

Building Block of Growth



score JM


Powerpoint & Excel



Product Category

Positioning > Messaging Frameworks

The above four building blocks of growth are the foundational elements of our Growth Accelerator system.  They allow us to systematically assess and optimize various components of growth. Within each of the four blocks, there are 18 different enablers of growth.

Each of these blocks are part of an interconnected ecosystem that Company Expert leverages with these Playbooks to inject speed, alignment and accelerated growth into the DNA of your firm – Our Growth Accelerator System (GAS)TM


If you’re not satisfied, we’re not satisfied.


  • That’s our commitment and your guarantee. If you are not satisfied during your first 30 days of using the product we’ll refund your money, no questions asked.