Complete B2B Target Market Guide


Complete B2B Target Market Guide

Every Solution Set is packed with insights, examples, and actionable strategies to help grow your B2B firm. Each Solution Set contains a combination of Playbooks and Point Solutions that provides you with ready-to-go tools to solve issues relevant to firms like yours.

To find out what is included in each Solution Set, you can go to each product by clicking on the More Detail button below the product description.


01 Market Segmentation

This playbook provides the framework to understand how to carry out market segmentation, targeting and positioning for your firm. Market segmentation helps your B2B firm to scale your business because you are not trying to be all things to all people – it makes you focus on the essential aspects of your business.

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02 Target Personas

This playbook provides the framework to create composite representations of your ideal prospect within your preferred target segments. The persona helps you to:

Better understand the profile of target clients and segments with the details about their needs, behavior, attitude, and problems from all different perspectives (personal, professional and technical)

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03 Sales Segmentation

Traditionally, salespeople or firms engage in guesswork, gut feelings and broad generalizations of their market when completing sales segmentation exercises, and then leave it up to individual salespeople to prioritize which prospects to call on. We have developed a systematic and proven approach in this playbook.

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04 Competitive Assessment

This playbook provides the framework to assess your key competitors. Understanding your competitive environment is the key to informing the strategy of your B2B firm.

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05 B2B Buyers and The Value Matrix

The purpose of understanding different types of B2B buyers is to recognize what they want, what they look at and what they care about.

This tool provides you with a framework for approaching different types of B2B buyers with your product or service offering using the value matrix.

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06 High Level Industry Framework Strategy

The purpose of developing High-Level Industry Framework is to better understand the industries in which you are looking to penetrate as a B2B firm.

This tool helps you better understand your target market.

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07 Perceptual Maps

The purpose of developing a perceptual map is to identify how to differentiate your B2B offering on attributes other than price.

This tool provides you with a template to score your firm against competitors on an unlimited number of attributes so that you can get the most out of your marketing strategy.

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Product Category

Brand Management > Marketing

The above four building blocks of growth are the foundational elements of our Growth Accelerator system.  They allow us to systematically assess and optimize various components of growth. Within each of the four blocks, there are 18 different enablers of growth.

Each of these blocks are part of an interconnected ecosystem that Company Expert leverages with these Playbooks to inject speed, alignment and accelerated growth into the DNA of your firm – Our Growth Accelerator System (GAS)TM


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