Market Segmentation, Targeting and Positioning
This playbook provides the framework to understand how to carry out market segmentation, targeting and positioning for your Professional Services firm. Market segmentation helps your B2B Professional Services firm to scale your business because you are not trying to be all things to all people – it makes you focus on the essential aspects of your business.
Knowing and focusing on your target market is critical to the development of your B2B services because it aligns so closely with your clients’ needs and challenges. Our Target Market Playbook Framework includes a 3-step approach. We will walk you through a process to carry out market segmentation, market targeting and market positioning.
This process will improve your retention rate because your clients align with your value proposition, and keeps your promotional efforts, marketing and sales staff focused on the prospects most receptive to your offerings.
Time to Complete:
4 - 5 hours
Building Block of Growth:
Other Related Enablers of Growth:
- Target Market
- Market Size
- 7 Ps of Marketing
Number of Pages:
a detailed market segmentation helps your firm better scale by focusing on the core aspects of your business.
It is carried out using a 3-step approach for market segmentation, market targeting and market positioning. Although a reasonable effort is needed to do it, the impact is high
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WHY USE THIS PLAYBOOK
A systematic approach for segmenting your firm’s target audience. It is used to identify the basis for segmenting the market and developing segment profiles.
Using this Playbook helps you identify the most attractive market segments for your business to target, and to position the firm for long-term sustainable growth.
WHO IS THIS PLAYBOOK FOR
This Playbook is for B2B professional services firms that want to develop a more effective segmentation of their target audience.
This approach helps your firm scale its business by not being all things to all people and to focus in on the core aspects of your business.
The target market is crucial to continue developing your services in sync with your clients’ needs and challenges.
HOW TO USE THIS PLAYBOOK
This playbook provides the framework to understand how to carry out market segmentation, targeting and positioning for your B2B professional services firm. Proceed through each section in a linear fashion because each section builds upon the next.
The Playbook helps you develop high-level summaries of your key segments. These activities help determine what markets you allocate your scarce resources.