Ultimate Guide for Developing a GTM Strategy


Ultimate Guide for Developing a GTM Strategy

Every Solution Set is packed with insights, examples, and actionable strategies to help grow your B2B firm. Each Solution Set contains a combination of Playbooks and Point Solutions that provides you with ready-to-go tools to solve issues relevant to firms like yours.

To find out what is included in each Solution Set, you can go to each product by clicking on the More Detail button below the product description.

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Saas Campaign Planning Playbook

Sales Playbook

Market Segmentation, Targeting and Positioning


SaaS campaign planning is a critical element to build awareness and ultimately drive sales for your product or service. SaaS marketing is complex and requires a B2B firm to use lead gen tools at every stage of the marketing funnel to close a sale and keep a customer informed.

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This playbook provides the framework to create a Sales Playbook for your firm. Sales Playbooks help your B2B sales team to understand potential clients, handle objections, manage different stages of the sales cycle, and achieve the right positioning and messaging. It also helps establish effective metrics and expectations for sales teams.

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This playbook provides the framework to understand how to carry out market segmentation, targeting and positioning for your firm. Market segmentation helps your B2B firm to scale your business because you are not trying to be all things to all people – it makes you focus on the essential aspects of your business.

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Product & Service Prioritization

Go-to-Market (GTM) Strategy

Go-to Market (GTM) Channel Partner Strategy


The purpose of scoring products/services is to focus your B2B firm’s efforts and resources on your most promising opportunities.

This tool provides you with a template to score your products/services on both external and internal factors. You can quickly change these factors to be more relevant for your firm’s business.

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A GTM strategy is a relatively short term, step-by-step map that focuses on launching one specific product, service, expansion or venture. This playbook will help enable you to engage with a new market or simply present a new idea to your existing client base. Developing a GTM strategy allows B2B firm be much more focused in their approach.

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    This playbook provides the framework to develop a GTM (go-to-market) Channel Partner Strategy for your firm. A GTM Partner Strategy can help you achieve a variety of goals, such as increasing brand awareness or developing deeper relationships and client engagement. A GTM Partner Strategy helps B2B Firm formalize their partner relationships to reach more clients, gain credibility, and grow at a faster rate.

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Product Category

Brand Management > Marketing

The above four building blocks of growth are the foundational elements of our Growth Accelerator system.  They allow us to systematically assess and optimize various components of growth. Within each of the four blocks, there are 18 different enablers of growth.

Each of these blocks are part of an interconnected ecosystem that Company Expert leverages with these Playbooks to inject speed, alignment and accelerated growth into the DNA of your firm – Our Growth Accelerator System (GAS)TM


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