Definitive Guide to LinkedIn Marketing


Definitive Guide to LinkedIn Marketing

Every Solution Set is packed with insights, examples, and actionable strategies to help grow your B2B firm. Each Solution Set contains a combination of Playbooks and Point Solutions that provides you with ready-to-go tools to solve issues relevant to firms like yours.

To find out what is included in each Solution Set, you can go to each product by clicking on the More Detail button below the product description.


01 Optimizing Your Profile

Most business CEOs and executives spend a lot of time making sure their website is up to date and reflects their brand image. However, few take the time to customize their LinkedIn profile. Those that do will differentiate their business, get more leads, and be better positioned as an industry expert.

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02 LinkedIn Posting

Posting to LinkedIn is part art, part science, part informing, part selling – but always adding value for your followers. This is the definitive guide to posting on LinkedIn, in this playbook, you will find:

  • Best practices
  • Little know secrets
  • When to post
  • What should be posted
  • How much of the content should be yours versus 3rd party content
  • How you should sequence in your posts, and much more!

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03 LinkedIn Company Page

LinkedIn is the most popular “professional networking” site B2B Firms use to share information, build work relationships, and leads. Just like the other popular social media platforms like Facebook and Twitter, a company’s LinkedIn page is likely to show up in search results when an individual searches for your company name. B2B buyers also typically come to your LinkedIn page before making a purchase. LinkedIn helps provide social validation your company is legitimate

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04 Content Repurposing

A GTM strategy is a relatively short term, step-by-step map that focuses on launching one specific product, service, expansion or venture. This playbook will help enable you to engage with a new market or simply present a new idea to your existing client base. Developing a GTM strategy allows B2B firm be much more focused in their approach.

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05 LinkedIn Campaign

Repurposing content means that you take one content asset and alter it to create other pieces of content. You take an original idea, piece of research, or content product and rework it to create something new and unique.

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Product Category

Brand Management > Marketing Collateral & Content

The above four building blocks of growth are the foundational elements of our Growth Accelerator system.  They allow us to systematically assess and optimize various components of growth. Within each of the four blocks, there are 18 different enablers of growth.

Each of these blocks are part of an interconnected ecosystem that Company Expert leverages with these Playbooks to inject speed, alignment and accelerated growth into the DNA of your firm – Our Growth Accelerator System (GAS)TM


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