Optimizing Your Profile
LinkedIn Company Page
Most business CEOs and executives spend a lot of time making sure their website is up to date and reflects their brand image. However, few take the time to customize their LinkedIn profile. Those that do will differentiate their business, get more leads, and be better positioned as an industry expert.
Posting to LinkedIn is part art, part science, part informing, part selling – but always adding value for your followers. This is the definitive guide to posting on LinkedIn, in this playbook, you will find:
- Best practices
- Little know secrets
- When to post
- What should be posted
- How much of the content should be yours versus 3rd party content
- How you should sequence in your posts, and much more!
LinkedIn is the most popular “professional networking” site B2B Firms use to share information, build work relationships, and leads. Just like the other popular social media platforms like Facebook and Twitter, a company’s LinkedIn page is likely to show up in search results when an individual searches for your company name. B2B buyers also typically come to your LinkedIn page before making a purchase. LinkedIn helps provide social validation your company is legitimate.
Repurposing content means that you take one content asset and alter it to create other pieces of content. You take an original idea, piece of research, or content product and rework it to create something new and unique.
Most sales and marketing professionals spend a lot of time crafting creative marketing campaigns to move users from one stage of the funnel to the next. LinkedIn is often not utilized to its full capacity in amplifying a B2B firm’s brand or marketing messages. Those who are able to effectively use Linkedin Campaign Planning will differentiate their business, get more leads, and be better positioned as an industry expert.