01 Optimizing Your Profile
Most business CEOs and executives spend a lot of time making sure their website is up to date and reflects their brand image. However, few take the time to customize their LinkedIn profile. Those that do will differentiate their business, get more leads, and be better positioned as an industry expert.
02 LinkedIn Posting
Posting to LinkedIn is part art, part science, part informing, part selling – but always adding value for your followers. This is the definitive guide to posting on LinkedIn, in this playbook, you will find:
- Best practices
- Little know secrets
- When to post
- What should be posted
- How much of the content should be yours versus 3rd party content
- How you should sequence in your posts, and much more!
03 LinkedIn Company Page
LinkedIn is the most popular “professional networking” site B2B Firms use to share information, build work relationships, and leads. Just like the other popular social media platforms like Facebook and Twitter, a company’s LinkedIn page is likely to show up in search results when an individual searches for your company name. B2B buyers also typically come to your LinkedIn page before making a purchase. LinkedIn helps provide social validation your company is legitimate
04 Content Repurposing
A GTM strategy is a relatively short term, step-by-step map that focuses on launching one specific product, service, expansion or venture. This playbook will help enable you to engage with a new market or simply present a new idea to your existing client base. Developing a GTM strategy allows B2B firm be much more focused in their approach.
05 LinkedIn Campaign
Repurposing content means that you take one content asset and alter it to create other pieces of content. You take an original idea, piece of research, or content product and rework it to create something new and unique.