Description
01 Optimizing your Company LinkedIn Page
LinkedIn is the most popular “professional networking” site B2B Firms use to share information, build work relationships, and leads. Just like the other popular social media platforms like Facebook and Twitter, a company’s LinkedIn page is likely to show up in search results when an individual searches for your company name. B2B buyers also typically come to your LinkedIn page before making a purchase. LinkedIn helps provide social validation your company is legitimate.
02 Content Repurposing
Repurposing content means that you take one content asset and alter it to create other pieces of content. You take an original idea, piece of research, or content product and rework it to create something new and unique.
When you repurpose content, you find a new application for it. You recycle it and give it new life. There are obvious upsides to this strategy. The benefits of repurposing content allow you to
03 Strategies for Posting On LinkedIn
Posting to LinkedIn is part art, part science, part informing, part selling – but always adding value for your followers. This is the definitive guide to posting on LinkedIn, in this playbook, you will find:
- Best practices
- Little know secrets
- When to post
- What should be posted
04 Optimizing Your LinkedIn Profile
Most business CEOs and executives spend a lot of time making sure their website is up to date and reflects their brand image. However, few take the time to customize their LinkedIn profile. Those that do will differentiate their business, get more leads, and be better positioned as an industry expert.
This is particularly true if you’re going to use social media as one of your lead generation marketing strategies. You should know that social media outlets aren’t equal when it comes to producing B2B leads.
05 LinkedIn Campaign Planning
Most sales and marketing professionals spend a lot of time crafting creative marketing campaigns to move users from one stage of the funnel to the next. LinkedIn is often not utilized to its full capacity in amplifying a B2B firm’s brand or marketing messages.
Those who are able to effectively use Linkedin Campaign Planning will differentiate their business, get more leads, and be better positioned as an industry expert.
06 Content Idea Generation
- The purpose of Content Creation is to create interesting and engaging B2B blogs and articles that will resonate with your target market
- Effective Content Creation planning helps you to create compelling, solution-orientated content that is optimized for SEO
- This tool helps you to create the right content to help you become a thought leader in your industry
07 Content Planning
- The purpose of Content Planning is to ensure brand consistency and tone across your marketing
- Content Planning helps you to create compelling content, content pillars, solution-orientated content, and optimize for SEO
- This tool aims to create the right content to become a thought leader in your B2B industry
