Description
01 Assessing Your Competitors Marketing Campaigns
This playbook provides the framework to assess your competitors marketing campaigns.
Understanding you competitors and their marketing is the key to developing a differentiated and competitive strategy for your B2B firm. This playbook will help you identify direct and indirect competitors, compile research on SEO, Adwords, social channels like Facebook and LinkedIn, email and web traffic. You will learn how to analyze their campaigns so that it can inform your future strategies to provide you with a distinct advantage.
02 Competitive Analysis
Competitor Analysis playbook provides the framework to assess your key competitors. Understanding your competitive environment is the key to informing the strategy of your B2B firm.
This playbook will help you determine the strengths and weaknesses of the competitors within your market, inform strategies that will provide you with a distinct advantage, and provide insights into the barriers that can be developed in order to prevent competition from entering your market.
03 Ansoff Matrix
- The purpose of Ansoff Matrix is to let a business understand how and in which direction it can grow effectively.
- With Ansoff Matrix, a business can think various options of expansion with its existing services in the current or new markets.
- This tool aims at horizontal, vertical, and diagonal expansion of a business.
04 BCG Growth Share Matrix
- Helps to plan the business portfolio of a B2B Company
- It enables the B2B Firm to classify a company’s business units into four categories based on the combination of market growth and market share relative to competitors.
- Maps the business unit’s position within the two important determinants of profitability: “market growth” and “relative market share”
05 Marketing Growth Maturity Model
- There are five different levels of marketing maturity in a B2B firm: Adhoc, Developing, Emerging, Strategic, and Optimized.
- This tool identifies where your firm lies on the marketing growth maturity curve relative to the industry. This helps you understand the next steps in developing and maturing your marketing capabilities.
06 Sales Growth Maturity Model
- There are five different levels of sales maturity in a B2B firm: Adhoc, Developing, Emerging, Strategic, and Optimized.
- This tool identifies where your firm lies on the sales growth maturity curve relative to the industry. This helps you understand the next steps in developing and maturing your sales capabilities.
07 Online Presence Maturity model
- There are five different levels of marketing maturity in a B2B firm: Adhoc, Developing, Emerging, Strategic, and Optimized.
- This tool identifies where your firm lies on the online presence maturity curve relative to the industry. This helps you understand the next steps in developing and maturing your marketing capabilities.
08 Perceptual Maps
- The purpose of developing a perceptual map is to identify how to differentiate your B2B offering on attributes other than price.
- This tool provides you with a template to score your firm against competitors on an unlimited number of attributes so that you can get the most out of your marketing strategy.
- The result of your perceptual map is a visual representation of where you stand in relation to your competitors on various attributes.
09 Porter Five Forces Tool
- Provides a clear picture of the B2B company’s position in relation to the industry/corporate environment.
- Provides data that supports strategic corporate decisions.
