Description
Purpose of the Tool
- The purpose of developing Key Account Management Plans is to determine which accounts are most promising for your penetration as a B2B firm.
- This tool helps you to determine which customers should be key or growth accounts.
- This Point Solution provides you with a framework for first identifying and then developing your key and growth account plans.
- Table of Contents
- Content Page(s)
- Definition 4
- Instructions 5
- Example 6
Time to Complete
1 Week
Building Block of Growth:
Planning
Impact/Effort Scoring:
Format
Powerpoint
