by Bernadette Brogan | Oct 31, 2022 | Sales
Marketing and sales costs are one of the largest expenses for a B2B business. They can easily siphon an organization’s budget if you do not plan right. That’s where sales planning for a B2B business comes into play. Sales planning starts with reviewing the...
by Bernadette Brogan | Oct 19, 2022 | Sales
A well-structured B2B sales funnel helps generate more sales and optimizes the sales process. It helps business owners understand the process of turning a stranger into a paying customer. Unfortunately, 68% of B2B businesses do not have an understanding of their own...
by Bernadette Brogan | Sep 30, 2022 | Sales
In recent years, B2B sales have become more complicated and are in a state of rapid transformation. This is why every B2B firm should use sales playbooks to turn its team into a sales powerhouse. The playbook is a go-to resource for salespeople. Research by...
by Bernadette Brogan | Sep 15, 2022 | Sales
B2B marketing refers to businesses promoting their services and products to other businesses. With the ever-shifting consumer demands and rise in technology, B2B marketing is evolving rapidly. As a result, what has worked in the past may not be effective today or...
by Bernadette Brogan | Aug 30, 2022 | Sales
B2B blogging is one of the best ways to engage with the audience and become an expert in your niche. It has the power to boost the company’s reputation and increase brand recognition. As a result, around 80% of B2B marketers have added blogging to their B2B...
by Bernadette Brogan | Aug 1, 2022 | Marketing, Sales
Brand positioning is the last step of the STP model. STP stands for segmentation, targeting, and positioning. Segmentation categorizes your target audience into multiple groups based on common characteristics. Targeting determines the potential of each group and finds...
