by Bernadette Brogan | Jan 23, 2023 | Sales
In the last few years, there has been a significant change in the B2B digital marketing landscape—altering the way businesses connect with their target audience to sell their products and services. Having an effective online presence has become necessary for B2B...
by Bernadette Brogan | Jan 9, 2023 | Marketing
Convincing prospects to interact with your B2B business is a challenging job. Strategic Call-to-Actions, or CTAs, can help encourage visitors to take action. You can find CTAs in emails, blogs, and websites in the form of short clickable text, buttons, or images. CTAs...
by Bernadette Brogan | Dec 26, 2022 | Business Planning
In the competitive B2B landscape, telling your prospects about your products and services is not enough for survival. If you want to convince today’s savvy buyers, you’ll have to show the real evidence. This is where a case study can help. It is an effective and...
by Bernadette Brogan | Dec 19, 2022 | Marketing
LinkedIn is one of the most powerful social media platforms for B2B businesses. According to reports, 46% of the social media traffic to B2B company sites comes from LinkedIn. With more than 750 million members, this platform has grown as a popular website for...
by Bernadette Brogan | Dec 12, 2022 | Business Planning
Content marketing is one of the most crucial parts of B2B digital marketing strategies. According to a report by Content Marketing Institute and Marketing, 89% of B2B marketers use content marketing to stay ahead of the curve. Although every business understands the...
