by Jhaizzle Marcellano | Mar 24, 2023 | Business Planning
As a B2B business owner, you understand the importance of having a strong marketing strategy to attract new clients and grow your business. But with so many different marketing techniques and platforms available, it can be overwhelming to navigate on your own. This is...
by Jhaizzle Marcellano | Feb 24, 2023 | Business Planning, Marketing
YouTube is the second most used search engine after Google. Therefore, a digital marketing strategy is incomplete without the use of this popular platform. B2B marketers should understand the importance of video content in order to get desired results. According to...
by Jhaizzle Marcellano | Feb 24, 2023 | Business Planning, Marketing
In today’s digital age, having an online presence is crucial for businesses of all sizes and industries. Business-to-Business is not an exception. In B2B marketing, a company’s website is often the first point of contact for potential customers. Therefore,...
by Jhaizzle Marcellano | Feb 6, 2023 | Business Planning, Marketing
Artificial Intelligence (AI) has been transforming industries, and the B2B marketing arena is no exception. AI is changing the way B2B marketers approach their target audience, personalize their messaging, and measure the success of their campaigns. According...
by SEO | Dec 26, 2022 | Business Planning
In the competitive B2B landscape, telling your prospects about your products and services is not enough for survival. If you want to convince today’s savvy buyers, you’ll have to show the real evidence. This is where a case study can help. It is an effective and...
by SEO | Dec 12, 2022 | Business Planning
Content marketing is one of the most crucial parts of B2B digital marketing strategies. According to a report by Content Marketing Institute and Marketing, 89% of B2B marketers use content marketing to stay ahead of the curve. Although every business understands the...
