Marketing Archives

B2B Blogging Best Practices You Must Know in 2023

January 30, 2023 by Jhaizzle Marcellano

An engaging and interactive blog post can help you turn anonymous visitors into engaged and converted leads. It is a cost-effective and reliable marketing tactic for B2B businesses that can help to achieve results. Blogging is an ever-changing field, so it is important for bloggers to stay updated to write creative and interesting posts. Continue reading to learn important tips for blogging which can help boost your B2B marketing strategies and help grow your business.

Importance of Blogging for B2B Businesses

According to Hubspot, businesses using blogs as part of their content marketing mix get 67% more leads than those who don’t. This clearly states the importance of blogging for businesses. The other key benefits of B2B blogging include –

● It helps drive traffic to the website.

● Help educate the prospects.

● You can use blogs to showcase your expertise in your niche.

● You can repurpose your B2B content for social media posts and other content formats.

Evergreen B2B Blogging Best Practices

Although you can use playbook products for content planning, learning blogging best practices is important. Below we have listed some evergreen B2B blogging tips that every marketer should know –

● Specialized Blog

When you write a blog on different topics, it can be difficult for you to stand out and attract visitors. Rather, you should focus on a specific niche relevant to your services. If you want to cover various topics, then you must have a tag or category for every topic on the website.

● Make a Proper Blog Outline

Planning is important for everything. So, the first step to writing a blog is preparing a blog outline. Write the headline, prepare the layout, and format it so that you don’t miss anything important. A structure will help keep things organized and readers engaged.

● Content Calendar

If you want to post the right blogs at the right time and keep everything organized, then you must have a content calendar. This will help you keep track of your progress. A content calendar allows you to plan content in advance and deliver fresh and exciting material for your readers.

● SEO & Keywords

No matter how good your blog is, users will only notice it when the SEO is managed carefully. Make sure you use the right keywords and place them in the title and content in order to get more traffic and generate revenue and leads.

Pro tip- use your primary keyword in the blog title, meta description, and URL.

● Social Signals

Social signals play an important role in the success of a blog post. It helps in branding the blogs and ensures that more people read and share it. When you plan to write a blog post on a specific topic, you should talk about it on social media platforms like Twitter, Facebook, or Instagram to keep people engaged.

B2B Blogging Mistakes You Should Avoid

Whether you are a new blogger or an experienced one, you should be familiar with some common mistakes to avoid.

● Avoid Controversial Topics

If you write a blog on a negative or controversial topic, then it may not get the results you’re looking for. Choose a topic that is interesting and relevant to the target audience. You can also enlist the help of business tools to choose the right blog topics and content.

● Avoid Spamming Your Blog

Many bloggers spam the blog with affiliate links and clickbait, which can ruin the reputation of your brand. People avoid such blog posts, as it can have a negative effect on your company. People will invest their time in reading your blog posts only when you deliver value to them.

● Avoid Grammatical Mistakes

Spelling or grammatical errors can harm your overall reputation. Make sure to check the posts before publishing and look for errors. You can also use a reliable tool for proofreading.

● Not Understanding the Blogging Terms

Being familiar with blogging terms is important for writing shareable content that helps generate leads and establish expertise. Some of the basic blogging terms that you should know are – long-tail keyword phrases, meta descriptions, anchor text, and meta tags.

B2B Blogging FAQs

How many words should be in a good B2B blog?

Although it depends on a variety of factors, you should write a minimum of 300 words to rank on search engines. Writing longer posts, like 1000 to 2500 words, is more helpful because longer blog posts rank faster.

How frequently should I publish blogs?

Posting a blog every 2 to 3 days is a good idea if you want to build a large audience. However, if you don’t have enough resources or you need more time for in-depth research, post at least one blog a week.

How many times should I use a keyword in a blog post?

This depends on factors like where you use the keyword, which keywords you use, and how naturally you use the keywords in your blog. You should learn about keyword density and keyword frequency in order to use the appropriate number of keywords in the content.

Conclusion

We hope this post helps you understand the important aspects of B2B blogging., which can help gain exposure and build your brand. You can also contact Company Expert to get professional guidance in writing interesting and relevant content. We offer B2B marketing frameworks that can help you with content planning and writing for your B2B business. We help you cut through the clutter and deliver the right message at the right time to the right audience. Explore our website to learn more about us!

Top Ways to Conduct a Successful B2B Competitive Analysis in 2023

January 16, 2023 by Jhaizzle Marcellano

Having a comprehensive knowledge of your competitors is important for creating a B2B business plan. But keeping an eye on their social media and checking out their blogs is not enough. If you want to stay ahead of your competitors, you must have a plan to conduct a competitive analysis. This helps you identify the strengths and weaknesses of your competitors.

According to research, 36% of B2B businesses perform competitive analysis every month, 22% do it every six months, and 16% of businesses conduct the analysis every year. However, starting a competitive analysis can be overwhelming. Continue reading to learn the top ways to conduct a successful B2B competitive analysis in 2023.

Understanding the Importance of a B2B Competitive Analysis

Before we jump into the step-by-step guide to performing a competitive analysis, it is crucial to understand its importance. The process of gathering and analyzing information about your competitors, their products, services, and B2B marketing strategies is known as competitive analysis. It helps businesses understand the strengths, weaknesses, opportunities, and threats of competitors, which can help you improve your strategy. Here’s why every B2B firm should invest their time and resources in competitive analysis.

Competitive analysis helps B2B firms understand marketing dynamics. It also helps you get familiar with the various marketing and sales strategies of your competitors. When you evaluate the business plan of your competitors, you learn where you are lacking and what areas require more focus. The information and data gathered in the competitive analysis also help you identify gaps and growth opportunities. In the same way, you’ll also identify the areas where your company shines and what you can do to stay ahead of your competitors.

How to Conduct a B2B Competitive Analysis

Now that you know the importance of B2B competitive analysis, here’s how you can perform a successful analysis of your own:

● Identify the Competitors

The first step is identifying the competitors. You might be familiar with some names, but it is advised to perform in-depth research to find others. You’ll then categorize them as follows –

- ● Direct competitors- Businesses that operate in the same geographical region and sell products and services that can be used as a replacement for your product/services.
- ● Indirect competitors – Businesses that sell products/ services that are not exactly similar but can satisfy similar customer needs.

● Analyze their Sales and Marketing Efforts

Once you shortlist and categorize the competitors, the next step is analyzing their sales and marketing strategies. Some easy ways to see examples of their marketing efforts are checking out their website and social media pages. Identify their strengths and weak points and compare them to yours. You can use your CRM to search prospects that chose your competitors over you and ask them questions to gather useful information.

● SWOT Analysis

This is a great tool that can help you strengthen your competitive analysis strategy. It covers areas such as – brand positioning, website, customer experience, sales strategy, content and marketing strategy. SWOT stands for –

- ● Strengths – It will help you understand the areas where your competitors are stronger than you.
- ● Weaknesses – The areas where your competitors are lacking or neglecting.
- ● Opportunities – The areas where you can do better according to your resources.
- ● Threats – It covers factors that reveal how your competitors can pose a threat to your business.

● Draw a Conclusion

Once you are done with the data gathering and analyzing process, you can start to draw conclusions. Competitive analysis is an opportunity to learn and grow. Therefore, B2B firms should make the most out of it. Discuss the results with decision-makers and prepare growth strategies for your firm accordingly.

Company Expert’s Competitive Analysis Playbooks

Company Expert offers a variety of playbooks that can help you conduct a successful competitive analysis.

1. Ultimate Guide to B2B Competitive Analysis

This is a solution set packed with insights and actionable strategies that help you grow your firm. It consists of nine playbook products – Assessing Your Competitors Marketing Campaigns, Competitive Analysis, Ansoff Matrix, BCG Growth Share Matrix, Marketing Growth Maturity Model, Sales Growth Maturity Model, Online Presence Maturity Model, Perceptual Maps, and Porter Five Forces Tool.

2. Competitive Battle Scorecards

The competitive battle scorecards help identify information about competitors, which helps the sales team convert prospects into clients. Additionally, it also assists with making informed sales strategy decisions. The main purpose of this business tool is to prepare a sales team for a call or presentation to a prospect.

3. Competitive Analysis

This is one of the most popular competitive analysis frameworks that provides a systematic approach to assessing competitors. If you want to understand the industry and competitive environment in a better way, you must use this tool. It also provides valuable insights on ways to position your firm for success. You can develop executive summaries using the playbook, which senior sales and marketing staff can use to make decisions.

4. Assessing Your Competitor’s Marketing Campaigns

Understanding the B2B marketing strategies of your competitors is a crucial part of competitive analysis. If you want to assess the marketing campaigns of your competitors, you can use this playbook. It will guide you in identifying direct and indirect competitors, compiling research with SEO, Adwords, social channels like Facebook and LinkedIn, and email and web traffic. You can also use this playbook for non-marketing purposes, such as evaluating a potential acquisition, highlighting certain risks, and providing critical information for your sales staff to better position the firm.

The Final Word

B2B competitive analysis is important for every B2B firm. However, entering blindly into this challenging journey is not recommended. We hope this post helps you understand the various aspects of conducting a successful B2B competitive analysis. You can also contact the professional B2B consultants at Company Expert and get guidance with strategies, techniques, and tools to create an actionable system to accelerate growth. We also offer business playbook products that you can incorporate into your business plan to help you perform a competitive analysis efficiently. Schedule a free consultation now!

The Comprehensive Call-to-Action Guide for B2B Businesses

January 9, 2023 by SEO

Convincing prospects to interact with your B2B business is a challenging job. Strategic Call-to-Actions, or CTAs, can help encourage visitors to take action. You can find CTAs in emails, blogs, and websites in the form of short clickable text, buttons, or images. CTAs can help you guide the audience where you want them to go next, which increases the chance of making a sale. If you are willing to learn more about call-to-actions, you must read this blog post. Here’s all you need to know about CTAs that will boost your B2B marketing strategy and achieve your business goals.

What is a B2B Call-to-Action?

The term Call-to-Action or CTA refers to telling prospects to take a particular action, and it is an important element of digital marketing campaigns. You can create CTAs in different shapes or forms and use them in plain text, images, or as a button. Although most CTAs have links embedded in them, it is not mandatory. The process of creating B2B CTAs is different from the B2C CTAs as they both have different target audiences. The buying cycle of the B2B prospects is longer, therefore, B2B firms should create CTAs that guide the prospects from the top of the sales funnel to the bottom one step at a time.

Different Types of CTAs

Although there are different types of CTAs, some of the top CTAs that can help improve conversion are listed below –

1. Demo CTA

As the name suggests, demo CTA invites prospects to try a demo of your products and services. You should keep this CTA on your product or solution page. When a user clicks on the Demo CTA, it signifies that the user is interested in your product. Examples of the demo CTA include – Free Demo, Free Trial, Free Quote, and Try Our Demo.

2. Contact Us CTA

When prospects visit your website or read a blog, they may want to talk to you. They want someone to clear all their doubts and address their queries. In this case, if they don’t find someone they can talk to, it can be frustrating. This is why it is important to add a Contact Us CTA in the product and solution pages so that users can reach out to you easily. Some of the CTAs that you can use in your contact forms are – Contact Us, Talk to Us, Contact Our Team, and Talk to An Expert.

3. Read More CTA

You can use the Read More CTA on the website to lead the users to blogs, whitepapers, and case studies. There are a variety of various complex topics in the B2B industry, so you can use various business tools and resources to guide prospects. Your team can use CTAs like – Read More, Discover Latest Trends, and Learn More.

4. Download CTA

If you want to offer free resources to your customers, you can use the Download CTA. Use CTAs like Download Now, Free Download, and Get a Download for Free to guide the readers to download white papers, ebooks, or a data sheet. A Download CTA can also be used for locked content.

5. Subscribe CTA

This is one of the most popular CTA used in blogs. Encourage the users to enter their email addresses to receive the latest industry trends and blog articles from your site. When you ask visitors to subscribe, they will then be on your email list. Some examples of Subscribe CTA include – Get Industry Trends, Stay Informed, and Subscribe Now.

Best Practices for Creating a B2B CTA

Here are some tips that can help you write B2B CTAs that convert –

Ensure that whatever you write in your CTA is meaningful. Usually, CTAs are short, so every word should have meaning and be easily understood. This should help you connect with them on a personal level.
A perfect CTA is short and sweet. Keep it around 5 words or less so that it grabs the attention of the reader. There is a common misconception among B2B marketers that the CTA should include extra facts. But this is not the right approach. CTAs are only designed to direct readers; you can include more information in the primary body of the content.
Be careful about the language of your CTA. It should not seem like you are forcing the readers to do something. Rather, you should be polite and share how taking a certain action can benefit them.
One CTA pro tip for B2B marketers is FOMO. The fear of missing out is an effective strategy, and it helps move prospects faster. Be careful because your target audience is smart enough to smell the fake FOMO from a mile away.
It is good to keep the first-person approach in the CTA for human touch and a little personalization. For example – you can use ‘I’m in’ in place of ‘subscribe now.’ You can also take advantage of playbook products to create an effective CTA.
B2B CTAs should stand out and grab the attention of the visitor. That is the reason marketers spend hours selecting the right design and color for a CTA.

PRO TIP – choosing colors that are different from the main color scheme of the landing page is a good decision.

Choose the size of the CTA carefully. It should be big in size, but at the same time, don’t make it too big that it distracts the audience.
Another important factor for marketers to consider is the placement of the CTA. The ideal location of a CTA is – a website footer, above the fold, nested in the navigation bar, or a floating CTA. Remember to keep space free around the CTA button in order to highlight it.
Lastly, there is always scope for improvement. If a CTA is not performing as per your expectation, you can make changes. Either alter the language or color, or even move its location. You can conduct A/B testing to analyze the performance of your CTAs.

B2B marketers should keep the above-mentioned points in mind when designing and crafting an effective CTA that will guide prospects through your funnel.

The Final Word

Call-to-actions break the ice, help drive clicks, and allow you to achieve your lead generation goals. Therefore, it is important to craft a compelling B2B CTA. You can also seek out the guidance of the professionals at Company Expert. We are a reputable B2B consulting firm helping B2B businesses with their planning strategies, marketing, and sales. If you need help with CTAs or other digital marketing strategies, feel free to reach out to us. We use the most effective techniques and tools of the fastest-growing B2B firms to create a practical, actionable system to accelerate your growth. Schedule a free consultation now!

How Can B2B LinkedIn Marketing Help Scale Your Business in 2023?

December 19, 2022 by SEO

LinkedIn is one of the most powerful social media platforms for B2B businesses. According to reports, 46% of the social media traffic to B2B company sites comes from LinkedIn. With more than 750 million members, this platform has grown as a popular website for business professionals. It can help you find your next business partner and introduce your company to potential customers. Therefore, you must incorporate LinkedIn marketing into your B2B marketing strategies to achieve your goals. Continue reading this blog post to learn how you can use LinkedIn for your business growth in 2023 and beyond –

Top Reasons to Use LinkedIn for B2B Marketing

Before we jump into the LinkedIn strategies, you should understand the importance of LinkedIn for B2B Marketing –

1. Brand Awareness

LinkedIn helps B2B businesses magnify their social visibility, which helps improve overall brand reputation. The presence of high-profile decision-makers and business leaders on LinkedIn means it’s important for every business to boost their presence on this social media platform.

2. Lead Generation

LinkedIn is one of the best platforms to identify potential leads. With its search filters, you can laser-focus on your target audience and attract them with highly-personalized campaigns.

3. Traffic Generation

The ability to generate traffic and build links is another feature that makes LinkedIn popular among B2B marketers. You can share LinkedIn content among LinkedIn communities to ensure that it reaches the right audience. It will, ultimately, help boost traffic generation.

4. Thought Leadership

Businesses can use LinkedIn to establish themselves as subject matter expert in their industry. Engaging with other professionals and answering questions help win the trust of prospects and build your persona as a trusted advisor. You can also share high-quality content on trending and relevant topics to boost audience engagement.

Advanced LinkedIn Strategies for B2B Marketing

Here’s how you can harness the potential of B2B LinkedIn marketing campaigns–

1. LinkedIn Campaign Groups

A campaign group refers to groups of LinkedIn campaigns. If you want to group related campaigns together to manage them at scale, LinkedIn campaign groups are helpful. Although this feature was introduced a few years back, only a few users are familiar with it. Marketers willing to build a well-oiled campaign structure should include them in their B2B business plan.

2. Lead Generation Forms

Using lead generation forms within LinkedIn makes lead generation a seamless process. It allows you to collect data without a landing page and avoid tracking and attribution headaches.

3. LinkedIn Ads

This strategy is for businesses that have credibility on LinkedIn. If you have an optimized profile and you keep posting relevant content to win the trust of your audience, then you can use ads. On LinkedIn, you can target the audience based on professional attributes. Although it is expensive, you won’t regret it because it is worth the cost.

4. Live Events

Going live is a trend on various social media platforms to improve audience engagement. You can also host a virtual live event on LinkedIn. Later, you can save your live broadcast in the video tab of your page.

Company Expert’s Playbook Products for LinkedIn Marketing

Company Expert offers a solution set that consists of playbooks and point solutions for B2B firms. Some of the popular B2B playbooks for LinkedIn marketing include –

1. Optimizing Your Profile

B2B firms invest a lot of time and resources updating their website. Unfortunately, they do not pay attention to optimizing their LinkedIn profile. This is the first step to building a LinkedIn marketing strategy. Optimizing your profile is a playbook that outlines the top ways to do just that. You can use it to learn tips and tricks that will help you review and refine your profile regularly and get results.

2. LinkedIn Posting

Having an optimized profile is great, but knowing what to post and when to post is the secret to success. If you need help with this, you can use the LinkedIn posting playbook and learn the best posting practices. A wrong decision can damage your brand and ability to get leads. This is why it’s wise to use the playbook to make informed decisions when posting content on LinkedIn.

3. Optimizing LinkedIn Company Page

LinkedIn provides social validation that your company is legitimate. In this digital world, almost every B2B buyer searches for the company name on LinkedIn before making a purchasing decision. Use our playbook product to optimize your LinkedIn company page and establish yourself as an industry thought leader.

4. LinkedIn Campaign Planning

An effective LinkedIn campaign helps generate leads at every stage of the buyer’s journey. So, if you want to stay ahead of your competitors, you should not miss out on this opportunity. Use a business playbook to plan an effective LinkedIn campaign.

5. Content Repurposing

Last but not least, you can use the content repurposing playbook to create a unique piece of content for LinkedIn. This helps increase the utility value of the content and reduces the cost of producing fresh content. Recycle your content piece and allow it to connect with a new audience.

The Final Word

We hope this post helps you learn the various aspects of B2B LinkedIn marketing. It is a one-stop platform that can boost the online presence of your business and accelerate business growth. However, without the right knowledge, LinkedIn also seems like a time-consuming social media channel. Keep the information shared above in mind while crafting the LinkedIn strategy for your B2B firm.

You can also contact Company Expert to get professional help to build successful LinkedIn marketing strategies. We offer various B2B playbook products that can help take your LinkedIn marketing campaigns to the next level. Check out our definitive guide to LinkedIn marketing right away. Feel free to reach out to learn more about our services and playbooks.

10 B2B Email Marketing Mistakes You Should Avoid in 2023

December 5, 2022 by SEO

B2B email marketing is one of the most effective B2B marketing strategies that connects your business with potential customers. It aims to generate leads and increase sales. Businesses of all sizes use email marketing to engage an audience, which ultimately helps boost sales without breaking the bank.

According to a study by Statista, global email marketing was valued at 7.5 billion US dollars, and it is expected to increase to 17.9 billion by 2027. This clearly states the importance of email marketing, and B2B brands can’t afford to miss out on this opportunity.

However, many email campaigns fail because of common mistakes. To help you avoid these mistakes, here are the top B2B email marketing mistakes businesses should avoid.

Common B2B Email Marketing Mistakes

1. Not Welcoming the Subscribers

According to a report, purpose-driven welcome emails generate four times more opens and five times more clicks. It is important to make your subscribers feel special.

They’ve explored various websites and then signed up to receive emails from your company website, which means they are interested in learning more about you.

So, be polite and welcome them with a thank you note. You can also offer a promo code or special offer in the welcome email or collect more information about them.

Remember that skipping welcome emails can be a huge mistake.

2. Sending Too Many Emails

If you think sending more emails will help to capture the attention of the target audience, it’s the wrong approach.

It can frustrate and annoy the recipient, resulting in business loss. Sending too many emails and taking long absences are both bad for your business.

Therefore, consider the nature of your business and customer expectations in order to set the right mailing frequency.

3. Missing Call-to-Action

A call-to-action is one of the most important parts of a B2B email marketing campaign. However, many marketers don’t understand its importance and fail to state a clear CTA in the email.

One must guide the audience and tell them what to do next.

CTAs trigger action and lead to a sale or sign-up, which drives engagement. Some examples of a CTA are – “save today,” “buy now, act now,” “claim your coupon,” etc.

4. Including Too Many CTAs

Including too many CTAs is bad practice, much like flooding an inbox with emails.

If you give the reader too many CTAs, they may become confused and sometimes frustrated. Ensure your B2B marketing emails make it simple for a subscriber to take action, and give each email its own objective, which will help increase conversion rates.

You can also get guidance from a B2B marketing consulting firm for your email campaigns and learn more about writing perfect CTAs.

5. Poor Design

A poorly designed email template can ruin all your efforts and not deliver the desired results. Here are some important design elements that you should avoid for email marketing campaigns –

Avoid using different types of font as it looks messy and confusing
Don’t use inconsistent font sizes
Images with low resolution can result in a failed campaign
Avoid putting too many images in an email
Failure to test a broken link is a common problem, make sure you provide the correct links
Poor color palette choice can also affect the success of an email campaign

6. Not Segmenting the Subscribers

Email marketing aims to establish a close relationship with your clients and prospects.

If you do not segment your contacts based on individual tastes, it can be a costly mistake. People interact with companies that show interest in their business or work, which makes segmentation and personalized emails important.

Make it a point to divide your email list into four segments – regular customers, occasional customers, brand loyalists, and prospects.

Then send them personalized emails to boost organic engagement rates and strengthen the relationship.

7. Not Optimized for Mobile

Mobile devices have gained immense popularity. You might send an email from your desktop, but the recipient reads it on their mobile screens.

Marketers should keep this in mind and avoid sending long paragraphs that are not optimized for mobile.

Most people admit that receiving non-optimized emails is their biggest turn-off. Some tips to optimize emails for mobile are –

Use short paragraphs
Divide the content into blocks
Use mobile-friendly HTML email templates

8. Fail to Proofread

No one wants to receive an email with misspellings or technical jargon. Content plays an important role in the success of your email campaign, so consider using B2B playbook products for writing the emails.

You can’t send subscribers an email without checking it, especially in the B2B business world. Ensure that multiple people read it and get it approved by a proofreader for spelling, tone, professionalism, and ease of understanding.

9. Poor Subject Lines

The average open rate for emails is 21.33%. This is because most recipients open an email based on the subject line. If you fail to write a good subject line, the recipient will not open it, and you will not get the results you’re looking for.

Follow the subject line best practices, such as –

Keep subject lines short
The average subject line should have 40 characters
Subject lines should be clear and engaging
Colorful language and emojis can increase open rates (depending on the business)

10. Using Pushy Content

E-mails are not for showing your sales skills. Many marketers make the mistake of using professional sales language in emails. It makes the emails too pushy.

The best approach for writing compelling emails is to use conversational language. Personalize the email so that the recipient finds it relatable and reads the content rather than ignoring it.

Wrapping Up

Now that you are aware of the typical emailing errors and how to swiftly fix them, it’s time to redesign your B2B email strategy.

Email marketing is becoming more competitive, so if you want to get the best conversion rate, you can’t repeat the same email mistakes.

You must keep the above-mentioned points in mind to combat common email marketing mistakes.

You can also contact Company Expert to get professional help. Our specialized team of B2B consultants can help you manage every aspect of your digital marketing campaigns. Visit our website to learn more about our services.

Top B2B Website Design Trends for 2023

November 28, 2022 by Jhaizzle Marcellano

A B2B website design plays a crucial role in B2B marketing strategies and the success of a business. It is important to focus on a website’s aesthetics for a good first impression, because a bad one is a waste of digital space. People don’t want to bother trying to find a website that doesn’t appear at the top of search results or makes it difficult to find important information. If you are planning to redesign your website in 2023, this is a must-read post. Continue reading to learn more about the latest trends that can help make an engaging website experience –

10 B2B Website Design Trends

1. App-Like Experiences

Mobile applications are popular among people because of the improved user experience and interaction. You can also optimize your website to provide a fun, interactive, and app-like experience to the users, and it will help keep your prospects on the site longer. A B2B website is one of the most powerful tools for businesses that work as a 24/7 salesman, which makes it a centerpiece of your B2B business plan and marketing strategies. Make sure your website is mobile-friendly, easy to navigate, and responsive.

2. One-Page Website

One-page websites have the benefit of being an easy way to communicate with new visitors who are unfamiliar with your company. You can provide them with the information they require quickly and easily instead of overwhelming them with information. In comparison to clicking through tabs or links to find additional information, single-page websites are also more mobile-friendly. Therefore, when mobile browsing, putting the information about your brand onto one page can be beneficial for you.

3. High-Quality Photos and Design

With improvements in screen resolution, faster networking, and streamlined designs, people now expect great images. Investing in distinctive, top-notch photographs is crucial as it can make a huge impact on visitors. It does not mean you should post just lovely images, but you should prioritize pictures relevant to your goods or service. Ensure that the images accurately represent what you offer and the experience of working with your staff. Consider getting help from a B2B consultant in order to make the right choices for your website design.

4. Minimalism

A clean website with minimalistic designs enhances the user experience and increases conversion rates and sales. In the B2B & industrial arena, designers focus on guiding the user through a website with a clear emphasis on important information. So, in 2023 you can expect a lot of white space, fewer distractions, big fonts, and fewer but more intentional calls to action.

5. Scrollytelling

It can be both a love and hate experience to scroll through a long web page. Although most people assume excessively long web pages are bad, we predict scrolling to be one of the top trends in 2023. Users no longer consider scrolling a tedious task because it has become second nature to them.

With extra vertical space, designers can take complex and dense content and turn it into a narrative-driven interactive experience for users. This particularly works for home pages that begin with an overview at the top of the page. This layout typically consists of a strong positioning statement, an overview of products/services, and problems with potential solutions. As you scroll down the page, you will get deeper and more detailed information. You can also add visual content, infographics, and images for effective website communication.

6. Typography

Websites are one of the most important parts of a B2B business plan and marketing strategies. Moving text is the latest trend that designers are experimenting with. It is known as kinetic typography, and this text changes when you hover with your mouse or tap the screen. It helps guide the viewer’s eyes across a page. Along with that, designers are also prioritizing large headlines and shorter messaging to grab the audience’s attention. The big, bold text accompanied by additional content to explain the concepts helps increase the SEO value of the website. Businesses should adopt a “less is more” approach for their website content.

7. Page Speed

You will be surprised to know that 53% of users will leave a page if it takes more than 3 seconds to load. As a result, brands cannot afford to overlook page performance and speed. The common factors that can slow down your page’s loading speed are:

● Too big or inefficiently optimized image files (no title tags or metadata)

● A page with too many elements

● Poor web hosting service

If you are facing speed-related issues with your website, consider resolving the issue that is slowing down your page loading speed as soon as possible.

8. Sticky Menus

As stated earlier, scrolling website pages are trending, and this makes the role of sticky menus important. A sticky menu or a fixed navigation bar ensures that visitors don’t get lost. Users can explore the lengthy pages without worrying as they can easily access other pages with the help of the main menu available at the top. With the sticky menu, you don’t need to scroll back up to the top or down to find relevant information, or go back to a particular page.

9. Voice Optimization

If you want your website content to rank, optimizing it for voice search is a great idea. With great search engine ranking, you will get more qualified traffic to your website. As more and more users are relying on voice technology like Siri and Alexa, voice optimization keeps you relevant and ahead of your competitors.

10. Motion Design

Motion can be a fun method to increase visual interest on your website, but it must be used in the appropriate context and at the right time. Visitors may become overwhelmed by an excessive amount of stunning visuals, which will not improve the user experience. Web designers need to be very careful about the selection of every element, such as a video or an animation. It should captivate not only the attention of visitors, but also serve a clear purpose.

The Bottom Line

As technology evolves, website design trends keep changing. It is important to keep your website relevant so people can connect with it. When planning to redesign your website or design a new one, keep these trends in mind, as they are expected to dominate for a long time. You can also contact a B2B consulting firm like Company Expert to get professional assistance in building an effective and engaging website. Our highly specialized team can help you develop and execute a comprehensive marketing plan to boost your growth. Schedule a consultation to learn more about our services.

What is the Importance of a Go-to-Market Strategy for B2B Firms?

November 14, 2022 by Jhaizzle Marcellano

When you plan to bring a new product or service to the market, you must have a solid GTM strategy for a successful launch. The GTM, or go-to-market strategy, is popular approach marketers use to launch products or services. A go-to-market plan can make or break the success of your new products or services. In this post, we’ll shed light on the importance of a go-to-market strategy for B2B businesses. Continue reading to learn about the different aspects of the GTM plan and see how it can help your B2B business grow.

Understanding Go-To-Market Strategy

A step-by-step plan for launching a product in a new market is known as a go-to-market plan. It includes effective strategies for new product or service launches, rebranding, or product introduction to a new market. A GTM plan is important for launching products/services; otherwise, you might spend valuable time and resources chasing the wrong audience. The critical components of a GTM plan include the following –

● Product-market fit
● Target audience
● Competition and demand
● Distribution

How to Develop a Go-to-Market Strategy?

There are two types of methodologies used for creating a GTM plan – the funnel and the flywheel. However, you should be familiar with some important steps regardless of the method you choose.

● Analyze the market

The first step of a good GTM plan is assessing the market you are planning to launch your products in. For this, you will have to do competitive research to identify the key players in the market. The next step is identifying the strengths and weaknesses of the competitors to understand what is working well for them. Try to find answers to the following questions –

● Which markets have the biggest and most urgent pain?
● Where are the gaps in the market?
● Who are your competitors?
● What are their strengths and weaknesses?
● What does your product offer as a solution?

Understanding the Customers

Having customer insights is important for planning and executing a successful GTM plan. Understand who your customers are and how they behave. The customer service representative, sales team, and other client-facing employees can help gain customer insights. You should have answers to the following questions to plan a GTM strategy.

● What are your customers saying?
● What is common feedback received?
● What problems are not being addressed, and what is actively being worked on?
● How can you improve?

● Define Your Offering and Brand Positioning

Learn and understand the products you are offering and their key features and benefits so that you can better position them in the market. Brand positioning refers to how you position yourself against other competitors in the market. Keep in mind the brand positioning, buyer personas, and company mission while planning the GTM strategy.

● Identify Your KPIs

Another important step for planning a GTM strategy is the identification of the key performance indicators or KPIs. The KPIs refer to the metrics used for identifying and measuring the success of the GTM plan. Conversion is an important KPI for a product launch.

Top Benefits of a GTM Strategy

Now, let’s learn why B2B firms should put an effort into developing a B2B go-to-market strategy, and how it can benefit them. The success of your B2B company depends on the development of a go-to-market plan. This combines all the essential components that boost your business growth, including pricing, distribution, brand awareness, sales, marketing, and more. The GTM plan offers a strategic action plan that clarifies how to connect with your target audience and compete more effectively in your market.

Marketers must develop a go-to-market plan for both the launch of new items and the ongoing promotion of already existing goods and services. These are some of the top benefits of having a B2B go-to-market strategy:

● A GTM plan can help save time and keep stress levels lower. Your organization should have a realistic plan that everyone can follow. This will help keep everyone on the same trajectory.

● When you have a clear plan by your side, it helps you keep focused on solving major challenges. A GTM plan allows marketers to concentrate on every element that could influence the overall strategy. It will keep you on the path to success.

● When you know the needs of potential customers, it is easy to encourage them to buy your products. With a GTM strategy, you have a list of customer requirements and can meet the needs of the target audience easily.

● The GTM plan reduces risk and helps overcome the challenges that products or services may face during market entry. It helps increase your profit and protects the business from unpredictable economic conditions.

● Initially, building a GTM strategy may feel like a huge investment, but with time, you will understand the plethora of benefits it offers. It saves you time and money in the long run by reducing the risk of a failed product launch. Ultimately, this will also help you stay within your budget.

Wrapping Up

Developing a holistic go-to-market strategy is important for business growth. We hope this post helps you understand the various aspects of a GTM plan and its importance for launching products and services successfully.

The leading B2B growth consultant firm, Company Expert, offers a variety of proprietary solution suites, technologies, and resources to give B2B financial services, technology, and professional service firms speed, knowledge, and accelerated growth. With the support of Company Expert’s Go-to-market Strategy framework, you can successfully enter a new market or introduce new products/services to an existing market. From setting GTM strategy goals, to launching a campaign, our playbooks can help you every step of the way. Feel free to visit our website to learn more about our services and playbooks.

A Comprehensive Guide to Digital Marketing for B2B Businesses

October 27, 2022 by Jhaizzle Marcellano

Earlier B2B digital marketing was limited to sending emails to prospective clients, but things are changing rapidly. Now, there are better and more efficient ways to bring in new clients. Technology is evolving, and marketers are using different approaches to communicate and sell to B2B audiences. It is important for marketers to adapt to the changes to meet the expectations of the audience to achieve results. If you want to create an effective B2B business plan and successful B2B digital marketing strategies, you must be familiar with the latest trends of the digital age. Continue reading to learn more about B2B digital marketing strategies and their role in business growth.

What is B2B Digital Marketing?
The use of online channels and digital technologies to market products and services to other businesses is known as B2B digital marketing. It is one of the most effective ways to promote your products and services to your target audience and boost sales and revenue in the long run. Businesses can also use digital marketing to introduce their brand into the market and share the benefits of their products to the target audience. It ultimately turns them into paying customers.

Top Benefits of Digital Marketing for B2B Businesses
Digital marketing can benefit your B2B business in various ways. The top benefits of digital marketing for B2B businesses are listed below.

● Brand Awareness
If you’re new to the B2B market, it’s likely that nobody knows much about you. With digital marketing, you can raise awareness about how your firm is changing the game by using powerful branding and consistent marketing. If you consistently target and retarget the relevant channels, you will stay at the top of people’s minds. Therefore, you must use B2B marketing playbook products to get the most out of your digital marketing strategy.

● Data-Driven Marketing
You can get data and insights from digital marketing campaigns that are useful in several ways. You’ll be able to learn from every campaign and analyze how businesses engage with your strategies, which will help improve your strategies in the future. When you put efforts into data-driven marketing, you can expect results.

● Lower Advertising Cost
When you choose traditional advertising methods, they cost more than digital marketing. There is no limit to how much money you want to invest in digital marketing, but you will always receive value for your money.

B2B Digital Marketing Strategies for B2B Businesses
An effective and efficient B2B marketing strategy is important in order to improve your company’s digital marketing efforts. Below are some B2B digital marketing strategies that can help you.

● Create a Company Website
Create a company website that highlights your experience & expertise, offers solutions to potential clients, and serves as a simple point of contact for clients. The business website should be a useful resource for the industry that helps customers quickly understand what you do. You can provide technical and complicated explanations later as visitors browse your website or download a file like an eBook. A good website also offers a way to gather contact information from visitors in order to generate leads. If you think your website is not working for you, discuss it with your team and make changes accordingly.

A good website should –
⮚ Include up-to-date and engaging content
⮚ Be relevant to your target audience
⮚ It should be mobile friendly
⮚ Feature links to social media pages
⮚ Include call-to-action
⮚ It should be monitored and updated regularly

● SEO and Content Marketing
You cannot grow your business without new visitors to your site, and SEO helps get new visitors to the website. What is SEO and how does it operate? SEO or search engine optimization makes it easier for search engines to find your website and move it up in rank. If you want to get discovered, you need to appear on the first page of any search. Consider hiring an SEO professional because it can be hard for you to manage the SEO-related tasks for your B2B business. They will use the most potent keyword phrases to help search engines find your website.

Creating blogs for the website, guest posting, and posting other types of content like e-books, white papers, and infographics can also help enhance SEO. You can try B2B marketing frameworks to plan a winning content strategy for your B2B firm.

● Integrate Online and Offline Marketing
Integrating and enhancing your offline and online marketing efforts is crucial to maximize the return on your marketing investment. It makes monitoring the success of the campaign easier. Some examples of online and offline B2B marketing integration includes –

⮚ Direct offline activity online using landing pages, QR codes, or keywords.
⮚ Collecting email addresses at offline events like conferences or networking gatherings.
⮚ Use custom coupons that can be redeemed on a landing page or somewhere on the website. When coupons are used, you know that customers came through an offline campaign.
⮚ Take initiatives from campaigns, contests, or an eBook download to drive traffic to your social media accounts.
⮚ Utilize custom URLs for offline marketing campaigns so you can track the activities.

● Social Media Marketing
Social media is vital to B2B marketing strategies because it helps keep visitors engaged. It is a valuable medium for any business to enhance its online presence. With 83% of marketers using social media marketing, it is the second most popular channel after search engine marketing. In terms of popularity, emerging platforms like TikTok and WhatsApp are overtaking more well-known ones like Facebook. However, LinkedIn is still at the top of the list, followed by Twitter and Facebook to engage the B2B audience.

Social media content that may help B2B business includes –
⮚ Industry news, trends, and tips
⮚ Pain point solutions
⮚ Updates to products and services
⮚ Client testimonials
⮚ Case studies and whitepapers on the website
⮚ Video testimonials
⮚ Instructional videos by the company

● PPC Campaigns
Pay-Per-Click or PPC campaign is another strategy to boost digital marketing efforts. You can keep an eye on the spending and performance of each campaign, which will help you understand what’s working for you. The best thing about PPC campaigns is that you only have to pay if an action has been taken.

Partner with Company Expert to Improve Your Digital Marketing Strategy Today
We hope this post helps you improve your digital marketing strategies. Digital marketing lets your potential customers know who you are, what you are selling, and why they should choose you over competitors. You can rely on the professionals at Company Expert to boost your digital marketing strategies and enhance your online presence. We work with B2B businesses to create a practical and actionable system to accelerate growth. Our highly specialized B2B consultant team can create a marketing system that creates a sustainable and repeatable path to growth. Visit the website and schedule a free consultation to learn more.