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How Do You Measure Your Brand Online

How Do You Measure Your Brand Online

Measuring your brand online is something B2B professional service firms can find challenging. This is due to the fact that a brand is often perceived as something intangible that can’t be measured. Since measuring a brand requires the commitment of resources and...
11 Best B2B Twitter Tips for B2B Firms

11 Best B2B Twitter Tips for B2B Firms

Twitter averages 330 million monthly active users on its platform. From a popularity and usage point of view, its usage is lower than other social media sites such as Instagram and Facebook. However, Twitter is unique because the platform limits users’ messages to a...
The Basics of Online Brand Management

The Basics of Online Brand Management

Brand management for B2B firms is more important than ever before due to digitization and social media proliferation and the subsequent need for consistent and relevant marketing messages. What’s in a Brand? Your brand defines who you are and what you do, while...