by Peter K | Aug 11, 2020 | Online Presence
Measuring your brand online is something B2B professional service firms can find challenging. This is due to the fact that a brand is often perceived as something intangible that can’t be measured. Since measuring a brand requires the commitment of resources and...
by Peter K | Aug 11, 2020 | Online Presence
Twitter averages 330 million monthly active users on its platform. From a popularity and usage point of view, its usage is lower than other social media sites such as Instagram and Facebook. However, Twitter is unique because the platform limits users’ messages to a...
by Peter K | Jun 25, 2020 | Online Presence
Social media has leveled the playing field and bridged the gap between large B2B consulting firms and small ones. These platforms provide an excellent way to reach out to your target audience, engage with them, and show them what makes you different from the...
by Peter K | Jun 15, 2020 | Online Presence
Brand management for B2B firms is more important than ever before due to digitization and social media proliferation and the subsequent need for consistent and relevant marketing messages. What’s in a Brand? Your brand defines who you are and what you do, while...
by Peter K | Nov 6, 2019 | Online Presence
How to Create an Effective Online Presence for a Professional Service Firm There are now new and improved ways of engaging with clients. Professional service firms need to accept that the business environment has dramatically changed. It’s now characterized by crowded...
by Peter K | Dec 30, 2018 | Marketing, Online Presence
Scarcity is a technique used by professional services marketers to boost sales. It’s not a comprehensive method by itself. All of the other elements of good marketing need to be in place first. It won’t sell your service for you, but it will increase your...
