by Peter K | Mar 9, 2021 | Online Presence
In this two-part series, we’re going to help you ensure that your LinkedIn profile is putting your best foot forward LinkedIn has steadily become the top social media site for business-to-business connections, lead generation, and company website visits. Users like...
by Peter K | Aug 11, 2020 | Online Presence
Measuring your brand online is something B2B professional service firms can find challenging. This is due to the fact that a brand is often perceived as something intangible that can’t be measured. Since measuring a brand requires the commitment of resources and...
by Peter K | Aug 11, 2020 | Online Presence
Twitter averages 330 million monthly active users on its platform. From a popularity and usage point of view, its usage is lower than other social media sites such as Instagram and Facebook. However, Twitter is unique because the platform limits users’ messages to a...
by Peter K | Jun 25, 2020 | Online Presence
Social media has leveled the playing field and bridged the gap between large B2B consulting firms and small ones. These platforms provide an excellent way to reach out to your target audience, engage with them, and show them what makes you different from the...
by Peter K | Jun 15, 2020 | Online Presence
Brand management for B2B firms is more important than ever before due to digitization and social media proliferation and the subsequent need for consistent and relevant marketing messages. What’s in a Brand? Your brand defines who you are and what you do, while...
by Peter K | Nov 6, 2019 | Online Presence
How to Create an Effective Online Presence for a Professional Service Firm There are now new and improved ways of engaging with clients. Professional service firms need to accept that the business environment has dramatically changed. It’s now characterized by crowded...
