6 Critical Metrics to Track Sales Performance

6 Critical Metrics to Track Sales Performance

Maintaining effective performance of your B2B sales team means understanding how your sales activities will affect future performance, not just how you’re doing this month or year to date. This is why the sales metrics you use to track performance are so important. No...
Sales Playbook for Professional Firms

Sales Playbook for Professional Firms

In a business, it is often the marketing team who lays out a well thought out, practical and detailed sales playbook. Then, the sales team executes the playbook in the sales process. For the success of a product, the communication between the marketing team and the...
The Best Stories to Tell Your Market

The Best Stories to Tell Your Market

Storytelling is an effective tool to be used in marketing. Let’s take a brief look at some of the most common types of stories that you can utilize when marketing your professional service company. The Company Story This is the story of your professional service...