by Bernadette Brogan | Aug 1, 2022 | Marketing, Sales
Brand positioning is the last step of the STP model. STP stands for segmentation, targeting, and positioning. Segmentation categorizes your target audience into multiple groups based on common characteristics. Targeting determines the potential of each group and finds...
by Bernadette Brogan | Jul 27, 2022 | Business Planning, Marketing
Building a B2B marketing strategy that delivers results requires thoughtful planning and the right execution. From creative demands and budget limits to channel decisions, a B2B marketer has to juggle various items while planning marketing strategies. Your...
by Bernadette Brogan | Jul 18, 2022 | Marketing
Content is the lifeblood of the sales and marketing efforts of a B2B firm. And, when it is about B2B marketing, case studies are a gold mine. They help establish credibility and move leads along through the sales funnel. According to a report, 71% of B2B marketers use...
by Bernadette Brogan | Jul 11, 2022 | Marketing
According to a report, around 80% of businesses see growth in their sales after including personalization in their strategy. But unfortunately, most B2B marketers don’t take advantage of personalization. If you are one of them, it’s time to enhance...
by Bernadette Brogan | Jun 20, 2022 | Marketing, Sales
Launching a new product or service requires effort, time, money, and resources. But, bringing it to the market without a proper plan and solid strategy is not the right approach. Therefore, a B2B firm must have a robust go-to-market plan to ensure the...
by Bernadette Brogan | Jun 13, 2022 | Marketing, Sales
B2B sales is not an easy process. It is a highly sophisticated undertaking that requires various elements to be in sync. Just to give you an idea, there are seven steps in a typical B2B sales process: Prospecting Connecting and qualifying leads Researching the...
