by Bernadette Brogan | Aug 19, 2022 | Marketing
A business playbook can help employees stay focused, productive, accountable, and organized. It helps organizations document how things get done right and provide guidance to the employees. Therefore, every B2B firm must include business playbooks in their B2B...
by Bernadette Brogan | Aug 12, 2022 | Business Planning
LinkedIn is one of the most rewarding and result-oriented social media platforms. It helps B2B businesses drive traffic, make connections, establish partnerships, boost brand awareness, and generate leads. As a result, more than 30 million companies and 770...
by Bernadette Brogan | Aug 8, 2022 | Business Planning
In recent years, content marketing has been moving at the speed of light. With the development of technology and the internet, people are tired of old advertising and sales tactics. Now, people have the option to skip the ads and choose the brand they want to...
by Bernadette Brogan | Aug 1, 2022 | Marketing, Sales
Brand positioning is the last step of the STP model. STP stands for segmentation, targeting, and positioning. Segmentation categorizes your target audience into multiple groups based on common characteristics. Targeting determines the potential of each group and finds...
by Bernadette Brogan | Jul 27, 2022 | Business Planning, Marketing
Building a B2B marketing strategy that delivers results requires thoughtful planning and the right execution. From creative demands and budget limits to channel decisions, a B2B marketer has to juggle various items while planning marketing strategies. Your...
