Traditionally, salespeople or firms engage in guesswork, gut feelings and broad generalizations of their market when completing sales segmentation exercises, and then leave it up to individual salespeople to prioritize which prospects to call on. We have developed a systematic and proven approach in this playbook.

Your business growth shouldn’t be left to chance. Adopting an in-depth and analytical approach to sales segmentation is the only way B2B professional services firms can flourish in today’s market. Data-driven sales segmentation uses your unique set of criteria/weighting and brings in detailed market data to provide you with a complete picture of your target audience. Scoring prospects allows you to compare them against one another and then prioritize according to the likelihood that they will purchase your product or service. Data-driven sales segmentation is all about finding your firm’s sweet spot to dramatically increase your close ratios and results.

Less than 3 weeks

PowerPoint & Excel Spreadsheet

37 Pages

Score Summary:

There are typically three drivers of sales revenues: sales segmentation, better sales talent, and expanding the sales force. The most effective is sales segmentation which can yield 30-50+% in annualized sales growth.

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There is little time investment needed to develop your data-driven sales segmentation strategy and most B2B Professional Services firms complete this task in less than 3 weeks.