Description
Purpose of the Tool
- The purpose of developing a perceptual map is to identify how to differentiate your B2B offering on attributes other than price.
- This tool provides you with a template to score your firm against competitors on an unlimited number of attributes so that you can get the most out of your marketing strategy.
- The result of your perceptual map is a visual representation of where you stand in relation to your competitors on various attributes.
- Table of Contents
- Content Page(s)
- Definitions 4
- Instructions 7-10
- Industry Research 7-10
Time to Complete
2 Hour
Building Block of Growth:
Marketing
Impact/Effort Scoring:
Format
Powerpoint
