Ultimate Guide to B2B Content Management


Ultimate Guide to B2B Content Management

Every Solution Set is packed with insights, examples, and actionable strategies to help grow your B2B firm. Each Solution Set contains a combination of Playbooks and Point Solutions that provides you with ready-to-go tools to solve issues relevant to firms like yours.

To find out what is included in each Solution Set, you can go to each product by clicking on the More Detail button below the product description.


01 Editorial Guidelines

This playbook provides the framework to create Editorial Guidelines for your firm. Editorial Guidelines help your content writers develop blogs and articles that will strike the right tone and message with your target clients, and establish a consistent style for your firm.

Our Editorial Guidelines Framework contains five critical elements. We will walk you through a 4-step process that breaks each element into its core components with exercises that will help you create consistent Editorial Guidelines.

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02 Content Repurposing

Repurposing content means that you take one content asset and alter it to create other pieces of content. You take an original idea, piece of research, or content product and rework it to create something new and unique.

When you repurpose content, you find a new application for it. You recycle it and give it new life. There are obvious upsides to this strategy. The benefits of repurposing content allow you to

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03 Content Idea Generation

The Purpose of Content Creation is to create interesting and engaging B2B blogs and articles that will resonate with your target market

Effective Content Creation planning helps you to create compelling, solution-orientated content that is optimized for SEO

This tool helps you to create the right content to help you become a thought leader in your industry

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04 Content Planning

The purpose of Content Planning is to ensure brand consistency and tone across your marketing.

Content Planning helps you to create compelling content, content pillars, solution-orientated content, and optimize for SEO.

This tool aims to create the right content to become a thought leader in your B2B industry

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Product Category

Brand Management > Marketing Collateral & Content

The above four building blocks of growth are the foundational elements of our Growth Accelerator system.  They allow us to systematically assess and optimize various components of growth. Within each of the four blocks, there are 18 different enablers of growth.

Each of these blocks are part of an interconnected ecosystem that Company Expert leverages with these Playbooks to inject speed, alignment and accelerated growth into the DNA of your firm – Our Growth Accelerator System (GAS)TM


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