Description
Product Summary:
Most sales and marketing professionals spend a lot of time crafting creative marketing campaigns to move users from one stage of the funnel to the next. LinkedIn is often not utilized to its full capacity in amplifying a B2B firm’s brand or marketing messages. Those who are able to effectively use Linkedin Campaign Planning will differentiate their business, get more leads, and be better positioned as an industry expert.
You should know that social media outlets aren’t equal when it comes to producing B2B leads. For instance, a study of more than 5,000 businesses conducted by HubSpot revealed that traffic from LinkedIn had a conversion rate of 2.74 percent while traffic from Twitter and Facebook had conversion rates of 0.69 percent and 0.77 percent, respectively. In other words, the conversion rate for leads from LinkedIn is 277 percent greater than it is for leads from both Twitter and Facebook.
Time to Complete:
24+ hours
Building Block of Growth:
Online Presence
Other Related Enablers of Growth:
- Competitive Positioning
- Social Media
Format:
PowerPoint
Number of Pages:
64 Pages
Impact/Effort Scoring:
Score Summary:
Effective LinkedIn campaigns can B2B firms generate leads at every stage of the buyers journey, therefore this is one of the highest value activities you can do.
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Putting together a LinkedIn campaign as a stand-alone or as part of a larger campaign is an involved process that requires a substantial effort.
