Description
Product Summary:
Competitor Analysis playbook provides the framework to assess your key competitors. Understanding your competitive environment is the key to informing the strategy of your B2B firm.
This playbook will help you determine the strengths and weaknesses of the competitors within your market, inform strategies that will provide you with a distinct advantage, and provide insights into the barriers that can be developed in order to prevent competition from entering your market.
There are several other uses for this Playbook you can use it to assess a potential acquisition, highlight certain risks, and provide critical information for your sales and marketing staff to help better position the firm.
Time to Complete:
2 Weeks
Building Block of Growth:
Planning
Other Related Enablers of Growth:
- Business Plan
- SWOT Assessment
Format:
PowerPoint
Number of Pages:
62 Pages
Impact/Effort Scoring:
Score Summary:
A detailed competitive analysis takes time to complete and it should be done on a periodic basis.
——————————
If done correctly the information can be used in many different ways to help the firm build a sustainable competitive advantage. Although a reasonable effort is needed to do it, the impact is high
