Creating an effective landing page can have a dramatic effect on building a pipeline and winning new business. While it can take hours to build a good landing page, it only takes seconds for the visitor to click away from it. Learn how to build landing pages that are visually engaging and convert. In this playbook you will find:

• Best practices for the layout of the landing page
• Tools to quickly and effectively build a landing page
• Tips to immediately catch a visitor’s attention
• Insider secrets for getting users to convert
• Proven techniques for earning users’ trust
• Resources to help you assess your competition

Landing pages are one of the most important pages on your website. Visitors to the other pages offer no future value to your firm, and they may never come back to your site.

A key strategy of any high-performing firm is to build landing pages that convert. Without them it’s very difficult to build a long-term, sustainable revenue stream.

8 hours

PowerPoint

31 Pages

Score Summary:

Landing pages are a core part of any B2B firm’s marketing strategy. They help build the pipeline, create a funnel, and convert prospects into clients.

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While creating an effective landing page takes some time, you can use the same page for years providing that you continue to optimize it for conversions