Description
Product Summary:
This playbook provides the framework to identify the right brand archetype for your firm. Brand archetype reflects the personality of the brand and develops a connection/relationship with buyers.
Companies use this brand archetype to target customers who will benefit most from using the company’s services. The playbook contains 12 archetype of common brand personalities. We will walk you through the 12 archetypes that will help you to identify the right brand archetype and build a greater connection with your prospects and customers.
Time to Complete:
1 hour
Building Block of Growth:
Marketing
Other Related Enablers of Growth:
- Positioning
- Value Proposition
Format:
PowerPoint
Number of Pages:
23 Pages
Impact/Effort Scoring:
Score Summary:
Right brand archetype helps your firm to create a deeper connection with your customers & prospects
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This score is based on the positive impact that identifying the right brand archetype can have on your business and the modest effort that is needed to do it.
