Storytelling is a universal practice and has existed since the beginning of human history. Yet in business, we often forget to tell our stories.

Stories are one of the best ways to connect with clients and encourage them to take action. In business, we often focus on objective data, facts, figures, product features, charts, and technology. However, storytelling reaches people on an emotional level. Stories communicate to the listener exactly what you do and what you stand for. Therefore, it’s essential to craft compelling stories, both about yourself and your B2B firm.
This playbook will help you craft a story that will resonate with your audience and grow your business.

1-2 Weeks

PowerPoint

54 Pages

Score Summary:

A strong story can be compelling and can lead to greater conversions.

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This score is based on the positive impact a story can have on your sales and the relatively limited amount of time you have to invest in its development.