This playbook helps B2B firms develop a high-level sales strategy. The sales strategy outlines some important decisions a firm needs to make to inform downstream sales activities and tactics.
This playbook forces you to think strategically about the sales function and how you want to improve and optimize the capabilities of the sales team over time. The playbook helps you think about the vision of where you want to take the sales function, assess where you are at, your sales focus and positioning, and finally, your approach to help you reach your sales goals.
The resulting document will be a roadmap for senior management and the sales staff to understand the future of the sales organization.
Time to Complete:
Building Block of Growth:
Other Related Enablers of Growth:
- Sales Playbook
- Sales Segmentation
- Sales Plays and Strategies
Number of Pages:
Developing a sales strategy is critical to the success of any B2B firm that has a sales team. The strategy helps provide some guiding principles that will help inform other marketing and sales activities.
The sales strategy takes time to develop to ensure you are selling to the right markets, right people, and in the right way.