B2B Sales Strategy


B2B Sales Strategy


Product Summary:

This playbook helps B2B firms develop a high-level sales strategy. The sales strategy outlines some important decisions a firm needs to make to inform downstream sales activities and tactics.

This playbook forces you to think strategically about the sales function and how you want to improve and optimize the capabilities of the sales team over time.  The playbook helps you think about the vision of where you want to take the sales function, assess where you are at, your sales focus and positioning, and finally, your approach to help you reach your sales goals.

The resulting document will be a roadmap for senior management and the sales staff to understand the future of the sales organization.

Time to Complete:

3 Weeks

Building Block of Growth:


Other Related Enablers of Growth:

  • Sales Playbook
  • Sales Segmentation
  • Sales Plays and Strategies



Number of Pages:

38 Pages

Impact/Effort Scoring:

Score Summary:

Developing a sales strategy is critical to the success of any B2B firm that has a sales team. The strategy helps provide some guiding principles that will help inform other marketing and sales activities.


The sales strategy takes time to develop to ensure you are selling to the right markets, right people, and in the right way.


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Additional Information


  • A high-level view of the key sales strategies for the firm
  • A quick guide on how the sales function will reinforce and support the broader firm goals
  • The basis to inform downstream sales decisions and budgets


  • Something that is put on a shelf and not looked at again, this playbook should be constantly refined and optimized
  • A detailed sales playbook with tactics
  • Step-by-step guide on how the firm is going to sell


  • Do not try to go through this playbook quickly, try to absorb a section at a time
  • Bring together the sales team and other key stakeholders to help in the development of the playbook
  • Make sure that the sales strategies in this book are complementary and help the firm achieve its organizational goals
  • Use this playbook as a guide that you can refer back to when making important sales decisions to ensure you are supporting the overall sales strategies


Product Category

Sales Methodology
The above four building blocks of growth are the foundational elements of our Growth Accelerator system.  They allow us to systematically assess and optimize various components of growth. Within each of the four blocks, there are 18 different enablers of growth. Each of these blocks are part of an interconnected ecosystem that Company Expert leverages with these Playbooks to inject speed, alignment and accelerated growth into the DNA of your firm – Our Growth Accelerator System (GAS)TM


If you’re not satisfied, we’re not satisfied.


  • That’s our commitment and your guarantee. If you are not satisfied during your first 30 days of using the product we’ll refund your money, no questions asked.